Tag Archives: Essential

Essential stack for a B2B startup: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: the most important platforms for growing a B2B startup. MarTechBot on August 26, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on … Continue reading Essential stack for a B2B startup: Best of the MarTechBot →

Journalist David Brooks reveals the essential questions to deepen any relationship

Successful People

August 07, 2024 Journalist David Brooks reveals the essential questions to deepen any relationship NYT writer and commentator David Brooks on how to ask questions that inspire storytelling, promote understanding, and sustain connection in conflict. BY Jenna Abdou In David Brooks’ latest book—How to Know a Person: The Art of Seeing Others Deeply and Being Deeply … Continue reading Journalist David Brooks reveals the essential questions to deepen any relationship →

These Ikea essential boxes make moving into your college dorm instant-ramen-level easy

IKEA

May 29, 2024 These Ikea essential boxes make moving into your college dorm instant-ramen-level easy Ikea designed five ready-to-go boxes to make college move-in day easy. BY Grace Snelling Moving into a new college dorm is a notoriously stressful process. Arriving in a new place, meeting a new roommate, hauling boxes up several flights of stairs … Continue reading These Ikea essential boxes make moving into your college dorm instant-ramen-level easy →

Unlock marketing efficiency: The essential guide to martech stack optimization

Marketing Engagement

Gain a competitive edge by ensuring your marketing technology stack is always optimized for operational excellence. Venkatraman Kannan on April 30, 2024 Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. However, as the martech landscape evolves, your stack must remain optimized … Continue reading Unlock marketing efficiency: The essential guide to martech stack optimization →

Achieving a low Gmail spam rate: 3 essential steps

Google Gmail

Tips to stay compliant with Google’s email guidelines, plus best practices for data hygiene, domain authentication and privacy law adherence. Summer Deeb on April 17, 2024 On Feb. 1, 2024, Google began enforcing spam guidelines for bulk email senders, warning senders to keep their spam rates reported in Google’s Postmaster Tools below .01%. Here are … Continue reading Achieving a low Gmail spam rate: 3 essential steps →

Essential advice for landing your dream job

Career Development

March 18, 2024 Essential advice for landing your dream job From writing your cover letter and résumé, to nailing interview questions and leaving the hiring manager with a good impression, here are the basics of everything you need to know. BY Kathleen Davis When you’re looking for a new job there’s a lot to figure out: … Continue reading Essential advice for landing your dream job →

I’m a CEO and these are the 4 essential questions I ask all new hires

Effective Hiring

By Gaurav Dhillon January 16, 2024 The success of any company hinges on its ability to bring on the right people. Ultimately, CEOs want to hire solid culture fits who are aligned with the company’s vision and excited to work towards it. It’s critical to hire people who are motivated: as a CEO, you … Continue reading I’m a CEO and these are the 4 essential questions I ask all new hires →

These are the 4 essential leadership skills CEOs need to navigate a crisis

Leadership Skills

By Lydia Dishman November 26, 2023 This week, we’ve had a collective front-row seat to the Sturm und Drang at OpenAI, in which we witnessed a dramatic dismissal and return of a CEO, an interim female tech leader installed, an employee uprising to get the board to step down, and the easy glide of … Continue reading These are the 4 essential leadership skills CEOs need to navigate a crisis →

4 essential ways to boost your marketing automation program

Marketing Automation

Improve your marketing automation program by identifying manual tasks, reverse engineering segmentation and communicating better with customers. Chris Wood on November 14, 2023 Marketing automation platforms (MAPs) help marketers speed up processes and increase efficiency. There are always more tasks that can be added to the marketing automation program and other ways that the program … Continue reading 4 essential ways to boost your marketing automation program →