IBM begins laying off its entire Russian workforce The company suspended operations back in March but kept employees on the payroll. A. Khalid @askhalid June 7th, 2022 drserg via Getty Images IBM will begin an “orderly” wind-down of its operations in Russia, according to a memo from CEO Arvind Krishna that was released publicly today. … Continue reading IBM begins laying off its entire Russian workforce
How to Instill an Entrepreneurial Spirit Across Your Entire Team Calendar / 20 May 2022 Let’s face it — instilling an entrepreneurial spirit across your team doesn’t happen by accident. Stale ideas won’t help a business thrive, especially when there’s no entrepreneurial spirit. Competition is so keen in so many industries that you must … Continue reading How to Instill an Entrepreneurial Spirit Across Your Entire Team
Lauren Taylar — April 27, 2020 There’s something that social media platforms like Instagram, Facebook, and Twitter can’t compete with at the same level as blogging – SEO, or search engine optimization. Most service-based business owners are not harnessing the power of SEO by using their website to publish strategic blog content that resonates with … Continue reading 3 Reasons Why You Shouldn’t Build Your Entire Business on Social Media
Tommy Wyher — September 23, 2018 — September 23, 2018 Founders of companies of all sizes are faced with decisions during the early stages of the company that could impact the trajectory of the company permanently. These decisions need to be well thought out in terms of future profitability as well as company sustainability. A … Continue reading Decisions That a Founder Needs to Make During a Company’s Infancy That Can Impact Its Entire Future
Ryan Myers — July 28, 2018 Follow @parergone — July 28, 2018 Email is one of the oldest forms of modern communication. But it’s still so effective that companies continue to put a lot of effort into making this sales technique stand out in consumers’ inboxes. The mistake that many of them make, however, is … Continue reading How to Speak to Your Entire Audience One-on-One
Daniel Burrus — September 3, 2017 Follow @DanielBurrus — September 3, 2017 In speaking to audiences, I often point out my surprise at how little time we spend in business really thinking about the future. It’s easy to do when there are numerous tasks at hand. But, since it’s where we’re all going to be … Continue reading It’s Hard to Keep an Entire Company Aligned. A Shared Futureview Could Be the Answer
How can you use ad extensions to move potential customers further down the sales funnel? Columnist Mona Elesseily shares some tactical advice. Mona Elesseily on December 7, 2016 Not only do ad extensions work to encourage immediate sales, but they can also be used to move consumers along the decision journey/buy cycle. In our work, we’ve … Continue reading Ad extensions for the entire decision journey
November 5, 2016, Joe Castro According to Hubspot, the buyer’s journey consists of three stages: Awareness Stage: The buyer realizes they have a problem Consideration Stage: The buyer defines their problem and researches options to solve it. Decision Stage: The buyer chooses a solution I completely agree with the buyer’s journey. Many times, there is … Continue reading How to Leverage Paid Media for the Entire Customer’s Journey
Columnist Joe Goers argues that many websites are focusing too much on the bottom of the funnel — to the detriment of their SEO success. Joe Goers on November 7, 2016 Every SEO has heard these four words: “I need more traffic!” It seems that websites are becoming less focused on top-of-funnel content (general … Continue reading Successful SEO programs require content that supports the entire buy cycle
by Connor LaubensteinSeptember 7, 2016 As a recent college graduate, I am no stranger to the anxiety of the job hunting process. A lot is left to chance – the current market in your field, catching employers when they need help, and making the right connections. At the end of the day, timing dictates all, … Continue reading How to Nail the Entire Interview Process
