Tracey Wallace — June 22, 2017 Follow @tracewall — June 22, 2017 Enterprise brands earning more than $ 50 million in annual revenue are no longer strapped to expensive site launches to support businesses initiatives. The retail space is competitive and ever-changing. No one wants to be held to a 12-month launch timeline costing half … Continue reading Why Enterprise Ecommerce is Moving to SaaS: 16 Examples from Toyota to Camelbak
How effective is your enterprise mobile app strategy? Contributor Bridget Roman dives into the results from an Adobe survey to uncover tips to keep you a step ahead of the competition. Bridget Roman on January 18, 2017 Every digital marketer loves talking about consumer-facing apps, and why shouldn’t they? They’re fun, flashy, and — … Continue reading 5 tips for gaining a competitive advantage with your enterprise mobile app strategy
Social data’s not just for marketing anymore, argues contributor Will McInnes. The insights derived from it can be applied to customer service, product development and all across the enterprise. Will McInnes on October 13, 2016 Earlier this year, we discussed the importance of leveraging social data to impact your organization’s marketing efforts. We focused … Continue reading Social CMO to social CMI: the insight-driven evolution in the enterprise
Columnist Rebecca Lieb explains how deeper targeting and individualized messaging can benefit marketers, organizations and consumers. Rebecca Lieb on September 27, 2016 Together we’ve looked at why context is digital marketing’s next frontier. Since then, I’ve delved further into the topic, publishing research that looks at the value of marketing in the “phytigal” world … Continue reading Why contextual campaigns provide value across the enterprise
Getting a handle on the data for multiple-location businesses can be a significant challenge. Columnist Brian Smith provides step-by-step guidelines to making it happen. Brian Smith on September 19, 2016 When it comes to local listings management, there’s a direct correlation between the number of listings you manage and the amount of grumbling, cursing and … Continue reading How to manage local listings for enterprise brands
by Rik Walters Follow @rikwaltersSeptember 9, 2016 Evolution of Digital Marketing Image via AIS Media The Early Days of Digital Marketing Since the early days of Prodigy, AOL, CompuServe, and into the 21st Century, Digital Marketing has evolved at an increasing high velocity throughout global businesses. Over the past 3 years, I have had the … Continue reading The Evolution of Digital Marketing In The Enterprise
Need to improve your SEO processes for scalability? Columnist Jim Yu shows how the Six Sigma framework can help. Jim Yu on September 8, 2016 From algorithmic changes to evolving consumer behavior, the SEO market is synonymous with change. Each year, marketers must revise their strategies as they keep up with the latest developments in … Continue reading SEO Six Sigma: 5 ways to scale your enterprise operation
Enterprise search software can provide powerful insights and management capabilities, but do you really need it? Columnist Ian Bowden discusses the most common features of these platforms and why you might (or might not) want to invest in them. Ian Bowden on September 8, 2016 Enterprise SEO platforms such as Searchmetrics, Linkdex and BrightEdge … Continue reading Should you still be using an SEO enterprise platform?
by Danny Wong July 12, 2016 Follow @dannywong1190July 12, 2016 Big fish enterprise customers are a dream to chase given the high dollar values of their accounts, but due to long sales cycles and high acquisition costs, some B2B businesses may lose money on short-term engagements and only achieve profitability on the account when the … Continue reading How to Keep Existing Enterprise Customers Happy
by Adam Frankel June 20, 2016 Follow @FrankelInteractJune 20, 2016 To be successful in marketing, a brand needs to stay fresh and relevant, as well as stay up-to-date on current trends in the marketplace. If not, it isn’t going to see the next thing coming and will fail to deal with it accordingly. Here we … Continue reading 4 Digital Marketing Trends Every B2B Enterprise Should Watch
