Ronald Corker Sr. — August 23, 2018 — August 23, 2018 Photo by Andre Francois on Unsplash Amid the curiosity and hype surrounding cryptocurrency, cybersecurity is growing in importance as the financial instrument gains considerable traction. The interest surrounding the resource has catapulted it – and its underlying technology called blockchain – into the spotlight. … Continue reading 7 Cryptocurrency Cybersecurity Facts for Enterprise Leaders
Curt Kaneshiro — May 11, 2018 — May 11, 2018 TeroVesalainen / Pixabay From acquisition through loyalty, growth hacking is strategically used throughout the customer journey, with a key focus on rapid and continuous growth. Startups thrive on this practice and have cleverly developed marketing strategies that allow them to make quick decisions and optimize … Continue reading Learn Fast – The New Mantra for Enterprise Growth Hacking
Columnist Jim Yu shares advice for how to effectively engage with the leaders of your organization and help them understand the value of organic search. Jim Yu on December 26, 2017 Today, I want to focus on and provide insights into a common SEO challenge that is vitally important to personal and professional success: … Continue reading The enterprise business of SEO: Communicating to the C-suite
Tom Farrell — December 5, 2017 — December 5, 2017 TeroVesalainen / Pixabay It’s a question most large businesses, or at least those who are ‘lucky’ enough to have large IT teams, have struggled with. Should we resolve a particular technical requirement with a commercial, off-the-shelf solution? Or should we build it ourselves to our … Continue reading Should You Build Or Buy Enterprise Software?
Tracey Wallace — June 22, 2017 Follow @tracewall — June 22, 2017 Enterprise brands earning more than $ 50 million in annual revenue are no longer strapped to expensive site launches to support businesses initiatives. The retail space is competitive and ever-changing. No one wants to be held to a 12-month launch timeline costing half … Continue reading Why Enterprise Ecommerce is Moving to SaaS: 16 Examples from Toyota to Camelbak
How effective is your enterprise mobile app strategy? Contributor Bridget Roman dives into the results from an Adobe survey to uncover tips to keep you a step ahead of the competition. Bridget Roman on January 18, 2017 Every digital marketer loves talking about consumer-facing apps, and why shouldn’t they? They’re fun, flashy, and — … Continue reading 5 tips for gaining a competitive advantage with your enterprise mobile app strategy
Social data’s not just for marketing anymore, argues contributor Will McInnes. The insights derived from it can be applied to customer service, product development and all across the enterprise. Will McInnes on October 13, 2016 Earlier this year, we discussed the importance of leveraging social data to impact your organization’s marketing efforts. We focused … Continue reading Social CMO to social CMI: the insight-driven evolution in the enterprise
Columnist Rebecca Lieb explains how deeper targeting and individualized messaging can benefit marketers, organizations and consumers. Rebecca Lieb on September 27, 2016 Together we’ve looked at why context is digital marketing’s next frontier. Since then, I’ve delved further into the topic, publishing research that looks at the value of marketing in the “phytigal” world … Continue reading Why contextual campaigns provide value across the enterprise
Getting a handle on the data for multiple-location businesses can be a significant challenge. Columnist Brian Smith provides step-by-step guidelines to making it happen. Brian Smith on September 19, 2016 When it comes to local listings management, there’s a direct correlation between the number of listings you manage and the amount of grumbling, cursing and … Continue reading How to manage local listings for enterprise brands
by Rik Walters Follow @rikwaltersSeptember 9, 2016 Evolution of Digital Marketing Image via AIS Media The Early Days of Digital Marketing Since the early days of Prodigy, AOL, CompuServe, and into the 21st Century, Digital Marketing has evolved at an increasing high velocity throughout global businesses. Over the past 3 years, I have had the … Continue reading The Evolution of Digital Marketing In The Enterprise
