Mark Roberts January 20, 2022 Who thought we would still be facing a seemingly never-ending pandemic after two years? We’re faced with a reality few predicted, and even fewer wanted. As I’ve noted previously, businesses have persevered throughout the pandemic and found new paths to success. It’s commendable, and we need to continue that momentum … Continue reading We Need to Build on the Lessons of the Past 2 Years As We Enter a New One
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We Need to Build on the Lessons of the Past 2 Years As We Enter a New One
Mark Roberts January 20, 2022 Who thought we would still be facing a seemingly never-ending pandemic after two years? We’re faced with a reality few predicted, and even fewer wanted. As I’ve noted previously, businesses have persevered throughout the pandemic and found new paths to success. It’s commendable, and we need to continue that momentum … Continue reading We Need to Build on the Lessons of the Past 2 Years As We Enter a New One
Pro Tip: How brands can enter TikTok with a viral challenge
Hashtag challenges on the platform are generally top of funnel campaigns designed to create buzz, awareness and affinity. Evan Horowitz on May 13, 2020 TikTok’s fame among marketers is largely rooted in its hashtag challenge. Almost every week, another brand joins the “TikTok Billionaire’s Club” — achieving over a billion views in a viral campaign. … Continue reading Pro Tip: How brands can enter TikTok with a viral challenge
Pro Tip: How brands can enter TikTok with brand channels
A successful path for brands means they must keep the platform’s content standards top of mind as well as make regular posts and participate in what’s trending. Evan Horowitz on May 4, 2020 TikTok was already the fastest-growing platform in history, but during quarantine, it’s gone to the next level. With so many stuck at … Continue reading Pro Tip: How brands can enter TikTok with brand channels
When Do You Enter the Creative Zone?
Ryan Estis — May 30, 2018 Follow @RyanEstis— May 30, 2018 217. That was the number of new emails a sales executive I was working with had received during a day spent offline and off-site doing strategic planning work. A dozen voice mails. “Add that to the list.” He shared, “I always have at least … Continue reading When Do You Enter the Creative Zone?
Are You Really Ready to Enter a New Market?
Laura Patterson — October 17, 2017 Follow @LauraVEM — October 17, 2017 Ideas for new markets to serve can come from Marketing and anywhere externally or internally, e.g. best customers or a partner, a member of the C-Suite, and Sales or Customer Support departments. If sales are flagging or if your revenue goal is especially … Continue reading Are You Really Ready to Enter a New Market?
Did Your Resume Enter a Black Hole? Maybe it Doesn’t Answer These 3 Key Questions
by Virginia Franco March 25, 2016 Follow @VAFrancoResumesMarch 25, 2016 It’s been said before – your resume has between six and 20 seconds to get past that initial skim read and into the “keep” pile for a second, deeper read. In fact – the first “read” is really a misnomer because it is actually a … Continue reading Did Your Resume Enter a Black Hole? Maybe it Doesn’t Answer These 3 Key Questions
Enter to Win: How to Run a Successful Contest on Social
Maddy OsmanSeptember 2, 2015 So, you want to run a contest on your social media channels? We don’t blame you. Contests tend to be one of the most cost-effective ways to gain followers, increase overall engagement and acquire email addresses. But, as with every piece of the social marketing puzzle, there’s certainly a right and … Continue reading Enter to Win: How to Run a Successful Contest on Social
Borderless E-Commerce: Enter New Markets With Ease
Are looming costs and lack of local knowledge stopping you from international e-commerce expansion? Columnist Adam Weiss explains why affiliate marketing may be your answer. Adam Weiss on June 12, 2015 It’s no secret that global e-commerce is growing rapidly. Current e-commerce statistics state that 40 percent of worldwide Internet users have bought products online, which amounts … Continue reading Borderless E-Commerce: Enter New Markets With Ease