Tag Archives: Enhanced

Google Marketing Platform launches new API with enhanced capabilities

The new API allows marketers to move properties between standard and Analytics 360, providing flexibility for deeper insights. Nicola Agius on March 11, 2024 Google Marketing Platform rolled out a new API with enhanced capabilities for organizational administrators. Now, administrators can: Upgrade or downgrade properties between standard and Analytics 360. Link Google Analytics accounts to … Continue reading Google Marketing Platform launches new API with enhanced capabilities →

TransUnion unveils enhanced identity graph for marketers

Identity Management

TransUnion’s new and improved identity graph uses AI to cluster identifiers and create individual and household profiles at scale. Kim Davis on January 4, 2024 TransUnion today announced the launch of a new and improved identity graph to deliver better identity resolution and demographic enrichment. TransUnion is a major consumer credit reporting agency that also … Continue reading TransUnion unveils enhanced identity graph for marketers →

Yelp unveils enhanced ad targeting

Yelp

Neural network usage has reportedly improved its search results, photo classification abilities and Waitlist accuracy. Nicola Agius on October 24, 2023 Yelp has announced improvements to its ad-targeting capabilities through the expansion of its neural network usage. The search engine announced that this strategy would also improve: The quality of its search results. Its photo … Continue reading Yelp unveils enhanced ad targeting →

Positive Grid unveils ultra-portable Spark Go enhanced guitar amp

Music Gadgets

Positive Grid’s Spark amp helps you learn and jam to your favorite songs Marc DeAngelis Guitar amps are getting more connected and more flexible. Boss’ latest Katana offerings simulates 10 different amp models and 60 effects. While Yamaha’s THR line features a rechargeable battery and wireless connectivity. Positive Grid is taking things even further. Its … Continue reading Positive Grid unveils ultra-portable Spark Go enhanced guitar amp →

Google Disputes Advertisers’ Claim That It Automatically Opts Campaigns Into Enhanced CPC

Google Advertisement

Google Disputes Advertisers’ Claim That It Automatically Opts Campaigns Into Enhanced CPC by Laurie Sullivan @lauriesullivan, November 6, 2019 Advertisers have begun to notice a move to automatically opt them into automated services in Google Ads that can potentially bring in higher profits for Google, but the Alphabet company says that’s not the case. In … Continue reading Google Disputes Advertisers’ Claim That It Automatically Opts Campaigns Into Enhanced CPC →

How Communications are Enhanced by IMS

Communication Skills

Abhishek Budholiya — February 22, 2018 Follow @aabudholiya02 — February 22, 2018 IP multimedia subsystem (IMS), the integrated network of telecommunication carriers, facilitates usage of IP (Internet Protocol) for packet communications in all known ways over wireless or landline. Some of these communications include traditional telephony, fax, e-mail, internet access, web services, Voice over IP … Continue reading How Communications are Enhanced by IMS →

Refine your content marketing tactics to benefit from enhanced search engine display

SEO Tools

Columnist Thomas Stern discusses how content marketing performance can fall short if SERP features aren’t considered. Thomas Stern on May 26, 2016 Content marketing has become commonplace for marketers today. For those who need guidance, there are numerous handbooks and step-by-step resources that teach the best ways to understand who we’re marketing to and … Continue reading Refine your content marketing tactics to benefit from enhanced search engine display →