Supriya Sachdeva — February 7, 2019 Follow @SachdevaSupriya — February 7, 2019 As a digital content marketer, my biggest challenge is to write SEO content which ranks in search engines and appeals people too. And I’m not the only one trying to strike that balance. SEO marketers think so much on behalf of search engines … Continue reading Who’s Your Audience – People or Search Engines?
Wendy Lindars — January 6, 2019 Follow @enx2marketing — January 6, 2019 Wait a minute. How did it become 2019? Did 2018 just start? I could have sworn I wrote a similar blog just last month! Anyways, 2018 has come and gone, and it wasn’t too crazy in the world of SEO. The most significant … Continue reading Speed, Schema, and Search Engines: The SEO Trends of 2019
Search Engines Doing A Better Job Of Calling Out Paid-Search Ads by Laurie Sullivan @lauriesullivan, December 13, 2018 Google and Bing, and even Amazon, have been criticized for not doing more to distinguish paid-search advertisements from organic search results, but the findings from a survey results released Thursday suggest improvements. In fact 77% of people … Continue reading Search Engines Doing A Better Job Of Calling Out Paid-Search Ads
Nikki Richard — August 18, 2018 Follow @NikkiRichard79 — August 18, 2018 iStock by Getty Images Search engine optimization (SEO) is a buzzword that’s wildly popular throughout the marketing space. We’re all familiar with search engines and how they operate, but how many of us understand SEO basics? There are so many different opinions on … Continue reading SEO Basics: How To Optimize Your Content For Search Engines
U.S. Lags In Ad Tech — Will Video Search Engines Like Aivon Help It Catch Up? by Laurie Sullivan , Staff Writer @lauriesullivan, (July 31, 2018) The United States has lost its footing in innovation. In fact, the U.S. dropped out of the top 10 ranking in the 2018 Bloomberg Innovation Index, released earlier this year, for the … Continue reading U.S. Lags In Ad Tech — Will Video Search Engines Like Aivon Help It Catch Up?
By Bernadette Coleman July 25th, 2018 Search is complicated. Trust is complicated. Both of these are absolutely necessary for a local business or brand to place on the first page of search results. A business can’t just build a website, optimize it for search and wait for consumers to find it. The good ‘ol days are … Continue reading How to Ensure Search Engines and Consumers Trust a Local Business Website
Search Engines Fail To Gain Trust Of Internet Users by Laurie Sullivan , Staff Writer @lauriesullivan, June 13, 2018 Only 3% of the 1,000 internet users surveyed between the ages of 18 and 35 say they trust search engines like Google or Bing to keep their data safe and private. Just 4% trust social sites like … Continue reading Search Engines Fail To Gain Trust Of Internet Users
Younger Travelers Rely On Search Engines, Recall Ads More Often by Laurie Sullivan , Staff Writer @lauriesullivan, February 23, 2018 As the U.S. heads into the Spring Break season, which begins around February 24 and ends April 7, many consumers are planning vacations. So how much do images and videos — as well as phrases … Continue reading Younger Travelers Rely On Search Engines, Recall Ads More Often
If you want to up your content marketing game, you need to think about search engine optimization. Columnist Rachel Lindteigen discusses SEO best practices for content marketers. Rachel Lindteigen on December 12, 2017 When we talk about search engine optimization, most people think of Google. However, when we think of it from a content … Continue reading 3 important search engines to leverage for content marketing
Recommendation engines are a powerful tool for Amazon, Netflix and more. Columnist Daniel Faggella takes a look at the benefits of recommendation engines and explains why marketers should be paying attention. Daniel Faggella on October 31, 2017 Netflix’s long list of suggested movies and TV shows is a fantastic example of a personalized user … Continue reading The ROI of recommendation engines for marketing
