Tag Archives: engines

Make it easy for search engines to rank your website in 2020

Audit your website and check all the technical signals to understand how search engine algorithms are handling your content. Fili Wiese on January 3, 2020 Contributor and SMX speaker, Fili Wiese, explains why it’s important to audit your website in 2020 to help search engine algorithms better understand your content. Below is the video transcript: … Continue reading Make it easy for search engines to rank your website in 2020

Search Engines Doing A Better Job Of Calling Out Paid-Search Ads

Search Engines Doing A Better Job Of Calling Out Paid-Search Ads by Laurie Sullivan  @lauriesullivan, December 13, 2018 Google and Bing, and even Amazon, have been criticized for not doing more to distinguish paid-search advertisements from organic search results, but the findings from a survey results released Thursday suggest improvements. In fact 77% of people … Continue reading Search Engines Doing A Better Job Of Calling Out Paid-Search Ads

SEO Basics: How To Optimize Your Content For Search Engines

Nikki Richard — August 18, 2018 Follow @NikkiRichard79 — August 18, 2018 iStock by Getty Images Search engine optimization (SEO) is a buzzword that’s wildly popular throughout the marketing space. We’re all familiar with search engines and how they operate, but how many of us understand SEO basics? There are so many different opinions on … Continue reading SEO Basics: How To Optimize Your Content For Search Engines

U.S. Lags In Ad Tech — Will Video Search Engines Like Aivon Help It Catch Up?

U.S. Lags In Ad Tech — Will Video Search Engines Like Aivon Help It Catch Up? by Laurie Sullivan , Staff Writer @lauriesullivan, (July 31, 2018) The United States has lost its footing in innovation. In fact, the U.S. dropped out of the top 10 ranking in the 2018 Bloomberg Innovation Index, released earlier this year, for the … Continue reading U.S. Lags In Ad Tech — Will Video Search Engines Like Aivon Help It Catch Up?

How to Ensure Search Engines and Consumers Trust a Local Business Website

By Bernadette Coleman July 25th, 2018 Search is complicated. Trust is complicated. Both of these are absolutely necessary for a local business or brand to place on the first page of search results. A business can’t just build a website, optimize it for search and wait for consumers to find it. The good ‘ol days are … Continue reading How to Ensure Search Engines and Consumers Trust a Local Business Website

Younger Travelers Rely On Search Engines, Recall Ads More Often

Younger Travelers Rely On Search Engines, Recall Ads More Often by Laurie Sullivan , Staff Writer @lauriesullivan, February 23, 2018 As the U.S. heads into the Spring Break season, which begins around February 24 and ends April 7, many consumers are planning vacations. So how much do images and videos — as well as phrases … Continue reading Younger Travelers Rely On Search Engines, Recall Ads More Often