Sarah LandrumJuly 31, 2015 Employee engagement plays an integral role in any company’s growth. When employees are motivated to excel and contribute to an organization’s success, it results in improved performance and productivity. However, engagement isn’t a one-way street. Employers must take action to engage employees, rather than expect them to be engaged with a … Continue reading 7 Ways Smart Companies Are Engaging Employees
Jeremy JusekJuly 30, 2015 Have you felt your social media posts stagnate? Perhaps you are embarking on your company’s social media journey for the first time. Properly engaging your followers can be tough for businesses, especially established companies. Part of the issue is knowing how to walk the line between maintaining your professionalism while engaging … Continue reading 6 Social Media Strategies for Engaging Customers
Ashley Taylor AndersonJuly 23, 2015 “What the heck is a microsite? A website for ants?” Microsites (sometimes called nanosites) are a bit of a mystery to those outside the marketing world. They may even be a bit of mystery to those within it. Don’t sweat it if you’re not familiar with the name—chances are, you’ve … Continue reading How to Build an Engaging Interactive Microsite
Simon BaileyJuly 9, 2015 As mobile usage overtakes desktop, mobile advertising is now undoubtedly the most efficient and effective way to target your existing customers and new prospects whenever and wherever they are. But how do this most effectively? Engagement must now be engineered through the use of programmatic tools and programmatic advertising through private … Continue reading Engaging Through Mobile – The Rise Of Enriched Data and Tailored Ad Formats
Tommy LandryJune 17, 2015 The Internet Meme has become quite the phenomenon over the past few years. If you spend as much time on Facebook as I do, you will find quickly that there’s a meme for pretty much any topic, from religious to political, from pop culture to business, and beyond. Memes are all … Continue reading Why the Internet Meme is So Engaging and Useful
Eric ChesterMay 17, 2015 To get back to Kansas, Dorothy never had to jump through all the death-defying hoops the Wizard put her through. She had everything she needed (ruby shoes) from the very beginning. All she lacked was the understanding of how to unlock their magical powers. Since they began making their way into the workforce in the late 90’s, … Continue reading The Secret to Engaging Millennials is Actually No Secret at All
Graham JonesMay 10, 2015 The Huffington Post writes several headlines for every article and then tests them to see which one works best. Over at Upworthy, they write 25 headlines for every article and will measure which one gets the most readers, ultimately sticking with that one. Headline writing for popular media sites is now … Continue reading What Is The Fastest Way To Write Engaging Email Subject Lines?
Brian HonigmanApril 28, 2015 Email seems to get a bad rap. Countless new communications apps pridefully boast of themselves as being “email killers,” people complain about their overcrowded inbox, and spam might narrowly beat out pop-ups as the most annoying part of the web. Yet, email has been shown time and again to be an … Continue reading How to Create a Sustainable and Engaging Email Newsletter
Troy HollenbeckApril 23, 2015 Emails should convince readers to take some sort of action, whether it is to sign up for a special offer or respond with specific information. The purpose of your email is its Call to Action (CTA), and it should be clearly stated as unambiguously as possible within the body of your … Continue reading 5 Secrets to Engaging Email Copy
Millennial Media says 22 percent of mobile ads on the platform included Watch Video actions in 2014. Ginny Marvin on April 2, 2015 Engagement on video was 5x that of standard banners on average, according to a new study from Millennial Media. Advertisers in the technology and business services vertical saw 822 percent higher engagement from … Continue reading Report: Mobile Video Ads 5X More Engaging Than Standard Banners
