Arik Hanson December 12, 2021 That’s an odd headline, isn’t it? After all, engagements are the cornerstone of social media marketing. Why on earth would we want to de-prioritize them in our programs in the year ahead? Allow me to make the case. But first, let me remind you of the backdrop. Social media is … Continue reading Should We Be De-Prioritizing Engagements in 2022?
Arik Hanson June 7, 2021 I had an interesting conversation with a friend last week about social media engagement. Her theory: Impressions are highly under-valued in the social media marketing world, whereas she believed there was far too much focus on engagement. Essentially impressions > engagement in social media marketing. Whoa. Is your mind blown? … Continue reading Are Impressions the New Engagements in Social Media Marketing?
Mia Jacobs — October 7, 2019 When you’re a customer, you don’t want to feel like just another face in the crowd. Customers want to know that you understand their unique business goals, even if you have vast numbers of subscribers. That’s why your enterprise needs to give customers the personalization they demand if you … Continue reading Why You Need Personalized Customer Engagements
by Alastair MitchellAugust 12, 2016 With all the technology available at our fingertips, we should be more efficient than ever. Unfortunately, this is not always the case. Our 2016 survey of 200 U.S. and UK accounting, advisory and management consulting firms found that whether managing tasks across dispersed teams or waiting on approvals, poor collaboration … Continue reading Great Expectations: Are Your Technology Investments Helping or Hindering Client Engagements? [Infographic]
Cory Edwards December 3, 2014 Social media has evolved the way marketers can identify new and expand engagement to more influencers (as I explained in Part I of this series), but that’s only the start of the relationship. Managing both online and offline interaction is key for forging strong, meaningful relationships that will truly … Continue reading Influencer Relations, Part 2: Building and Managing Influencer Engagements
