Tag Archives: Engagement

3 ways marketers can increase email engagement

Marketers can improve email engagement by implementing live, interactive elements. Corey Patterson on December 16, 2021 Email engagement can be a major problem for brands in an oversaturated digital world. So, it’s no surprise that less than 60% of marketers believe their campaigns are successful, according to Smart Insights. But the main issue doesn’t appear … Continue reading 3 ways marketers can increase email engagement

Employment Engagement Questions to Ask Your Employees

Rick Goodman December 15, 2021 People often ask me what employment engagement questions I ask my employees. Before creating any survey or questionnaire it is important to understand that honest, two-way communication is critical for any effective employment engagement strategies. Simply put, you’re not going to engage your team members if you’re siloed, distant, or … Continue reading Employment Engagement Questions to Ask Your Employees

9 Tips That Work for Increasing Facebook Engagement in 2021 [Infographic]

Elena Cucu December 9, 2021 With more and more brands joining the social media scene, the competition for gaining the user’s attention also becomes fiercer than ever. And reaching a satisfying engagement level turns into a bigger and bigger challenge. Maybe especially in Facebook’s case, since it is a platform majorly populated by ads as … Continue reading 9 Tips That Work for Increasing Facebook Engagement in 2021 [Infographic]

Why empathy is the key to successful customer engagement

How brands can win over customers with empathy. Corey Patterson on December 3, 2021 at 1:23 pm “When it comes to empathy and marketing, I’m not talking about campaigns that pull on the consumer’s heartstrings or a video that makes us feel something,” said Tara Dezao, Product Marketing Director at Pegasystems Inc., in her presentation … Continue reading Why empathy is the key to successful customer engagement

4 ways to drive customer engagement through personalization

Personalized experiences can determine the success of customer engagement strategies. Corey Patterson on November 30, 2021 Most marketing professionals know personalization is a key ingredient to successful customer engagement. But it’s not always clear how to put together a winning strategy. “One path is traditional broadcast thinking,” said Ehren Maedge, GM of North America at … Continue reading 4 ways to drive customer engagement through personalization