Susan Friesen — February 23, 2018 Follow @eVisionMedia — February 23, 2018 The latest Facebook update has changed the rules of the social media game once again. Businesses who once relied on exposure in their business page follower’s newsfeed are now struggling to have any of their page posts appear at all. This is due … Continue reading 10 Ways to Boost Facebook Engagement and Improve Newsfeed Exposure
John Hawthorne — February 13, 2018 — February 13, 2018 For any business to be successful, it must have three things: a robust overall strategy, exceptional leaders, and engaged employees. This society has moved from an economy driven by the agricultural and manufacturing industries to a service-oriented, personally connected economy. One hundred years ago, employees … Continue reading Key Employee Engagement Strategies for 2018
Advertisers need to consider consumer sentiment for a more complete assessment of ad performance. Robin Kurzer on February 9, 2018 Viewers no longer just watch the Super Bowl. They interact with the big game much the way they interact with all television — with their fingers flying on social media. And besides their armchair quarterback … Continue reading Going beyond Super Bowl engagement metrics to find what consumers really think
Liz Bardetti — January 31, 2018 — January 31, 2018 Free-Photos / Pixabay Employee engagement has become something of a phantom. Every time we think we know what it takes to create sustainable employee engagement, Gallup tells us engagement numbers are unchanged, yes, again, and poof engagement quickly slips away from our grasp. According to … Continue reading 3 Things Your Employee Engagement Strategy is Missing
Kara Perez — January 24, 2018 — January 24, 2018 Mediamodifier / Pixabay Hit the ground running this month (and hey, every month afterwards!) by focusing on what really matters: building an audience of people that freaking love you. You want to have a business base that is interested, engaged, and in love with you … Continue reading 3 Tactics To Increase Business + Customer Engagement
George Beall — January 11, 2018 Follow @GeorgePBeall — January 11, 2018 Photo-Mix / Pixabay Over the past few years, customers have slowly been shifting to social media as their primary means of directly connecting with brands. From customer support to questions about products, direct messaging has become a go-to for consumers to bring forward … Continue reading 4 Ways to Increase Customer Engagement With Social Media Direct Messaging
James Scherer — December 21, 2017 — December 21, 2017 On December 18th, Facebook announced that in the coming weeks they will be introducing an algorithmic change which “will begin demoting individual posts from people and Pages that use engagement bait.” What does this mean for Facebook marketers? Will it effect how you promote an … Continue reading Facebook’s “Engagement Bait” Ban: What It Is & What It Means for You
Katie Edwards — December 11, 2017 — December 11, 2017 StartupStockPhotos / Pixabay It’s December and the holidays are fast approaching. Whether you celebrate Christmas, Chanukah, Kwanza, Yule, or any other holiday, it’s great to get into the spirit and. Here are 8 ways to improve employee engagement this season. 1. Set up holiday decorations. … Continue reading 8 Ways to Increase Employee Engagement This Holiday Season
Andrew Montalenti — November 6, 2017 Imagine a site visitor spends 15 seconds interacting with a piece of content, while another spends two minutes with the same article before leaving the site. Even though each visitor ostensibly had a different experience with the content, traditional web analytics qualify both these sessions as a “bounce.” We … Continue reading Not All Bounces Are Created Equal: Replacing Bounce Rate With Engagement Rate
Bob Woods — November 2, 2017 Follow @bobwoods — November 2, 2017 If you’re in sales, you likely know what the typical sales funnel is and looks like. For those who don’t, it refers to the buying process that salespeople and companies lead prospects through when those people are buying products or services. Typically, a … Continue reading Use the Engagement Funnel for Social Selling
