Instagram is one of the fastest growing social networking sites that outgrew its first impression as a photo-sharing app and became a massive marketing channel for businesses.
Today brands and individuals are actively using it for business promotion, content marketing, network building, or anything that can help them reach their conversion goals. But simply using Instagram for marketing purposes won’t work.
To make your Instagram marketing efforts successful, you first need to boost your followers. This will make your brand more visible, which in turn can attract engagement. This can be in the form of getting more likes, growing your followers, or boosting your sales.
Here are a few tips that can help you boost your Instagram followers quickly.
1. Post Consistently
Boosting your Instagram engagement and followers is all about posting consistently. In 2017 Tailwind studied more than 100,000 Instagram profiles and found out that the more often you post, the more likes and followers you get.
This means that by posting consistently on Instagram, you can strengthen your brand by increasing your visibility and drawing more engagement on your posts. When you have strong visibility, the possibility of attracting new followers increases too.
But that’s not all. By posting consistently, you’re also more likely to receive regular engagement on your posts. When that happens, Instagram might even place it at the top of your follower’s feed. This is a good thing because that way, your followers will see you more frequently, and they might as well invite their friends and followers to follow you.
2. Collaborate with Influencers
Another quick way of boosting your Instagram followers is to collaborate with influencers in your niche. The best thing about influencer marketing is that you already have an audience that you can target.
Instead of reaching out to new audiences, you can simply promote your business to an audience that’s built by the influencer. So it’s an easy and quick way of building brand awareness and reaching out to a huge target audience all at once with the possibility of getting some strong followers too.
3. Integrate Instagram Feed to Your Website
Instagram is a powerful marketing channel that can help you achieve your goals in no time. But for that to happen, you need to let your users know about your Instagram presence.
A good way of doing that is to display your Instagram feeds on your business website. That way, you can let your website visitors know about your profile and encourage them to follow you too.
Plugins like Smash Balloon Instagram Feed can help you integrate your Instagram profile with your website without coding a single line.
With this plugin, you can display a completely customizable feed on your website with just a few clicks.
4. Post in Your Best Times
According to studies, Instagram doesn’t have one single best time for posting content that will attract engagement.
Instead of one universal timing, it seems like every brand has its own best time for posting on their feeds. So how do you find out when is the best time for your business to post on Instagram?
A good idea to know that is to post great content on your timeline at different timings. Then use tools like Iconosquare to discover which content gets the best engagement. Doing that will help you know what your best time is, and you can start posting accordingly to get more followers.
5. Encourage User-Generated Content
The rise of social media has made people more and more dependent on the content they see on social platforms. When they see beautiful and vibrant pictures of others enjoying something that they don’t have, they tend to buy it too, in fear of missing out.
When your customers post happy and satisfying content about using your products, you give them a chance to narrate their happy experiences with your brand. This is a great way of building credibility because the creator has no ulterior motive in posting about your brand.
People trust user-generated content more than they trust ads or the content generated directly by the brand. It also encourages them to follow you just so that they get to know more about your business before they start buying from you.
Instagram marketing is super effective in reaching your conversion goals. But what’s more important is to boost your followers. The above tips can help you boost your followers quickly without hiring a professional. Now it’s your turn to use them effectively for great results.