Tag Archives: Enable

Building a Referral Partner Channel: Step 3 – How to Enable Referral Partners

Trisha Winter — July 19, 2017 Follow @Trishawinter — July 19, 2017 The next step in building your referral partner channel is to ensure that you are enabling referral partners with all of the information and capabilities they need to be successful. Right after registering, the referral partner should be sent to a personal referral … Continue reading Building a Referral Partner Channel: Step 3 – How to Enable Referral Partners

Enable Your Reps to Use Social Media in the Sales Process

by Rachel Clapp Miller April 16, 2016 Follow @ContentRachelApril 16, 2016 Encouraging your salespeople to create an account on LinkedIn or Twitter doesn’t mean that the leads will start pouring in and the sales will close themselves. Social selling isn’t a magic bullet, but another tool for sellers to engage with prospects and customers. In … Continue reading Enable Your Reps to Use Social Media in the Sales Process

Enable Social Selling – Launch Employee Advocacy

Olivier ChoronApril 30, 2015 Have you given employee advocacy much thought? I’ll start by explaining what it is… Employee advocacy is the promotion of a brand through its employees. But the question is, how can this work for your brand? Here let me show you. Why involve employees?  With two thirds of consumers buying decisions … Continue reading Enable Social Selling – Launch Employee Advocacy

Stay Out of Sales’ Spot: How Marketing Can Enable & Incentivize Sales

Like Dr. Sheldon Cooper, top performing sales people have their spot… That spot is an ideal intersection of the right incentives, easy access to sales enablement materials, and a healthy mix of qualitative and quantitative goals. Even though marketers may be covering more and more of the hidden sales cycle through content marketing, lead nurturing, … Continue reading Stay Out of Sales’ Spot: How Marketing Can Enable & Incentivize Sales