SAS is the latest major vendor to begin rolling out genAI for marketing. It’s emphasizing safe use too. Kim Davis on September 13, 2023 Leading analytics and data management provider SAS will integrate generative AI capabilities with its Customer Intelligence 360 marketing solution. Customers will be able to choose which generative AI providers to integrate … Continue reading SAS embraces generative AI for marketing
Tag Archives: Embraces
Twitter embraces TikTok-style ‘immersive’ video
Twitter embraces TikTok-style ‘immersive’ video The company is also adding video recommendations to its Explore section. K. Bell @karissabe Twitter Videos on Twitter will now look a lot more like TikTok. The company announced that it’s switching to a full-screen “immersive” video player for watching clips. It’s also borrowing the now-familiar “swipe up” … Continue reading Twitter embraces TikTok-style ‘immersive’ video
Why the media industry embraces martech transformation to win over consumers
Unravel complexity to unleash and deliver personalized experiences. Virtusa on October 6, 2022 Think about this for a moment: almost 40% of the world’s population, over 2.96 billion people, consider themselves gamers. Since the dawn of Atari in the 1970s, the industry has boomed—it’s now larger than the movie and music industries combined—and is … Continue reading Why the media industry embraces martech transformation to win over consumers
3 ways Panasonic embraces a customer-centric approach using technology
Panasonic’s Brian Rowley tells us how marketers and other stakeholders can put the customer first with digital experiences. Chris Wood on September 22, 2022 Successful marketers embraced a customer-centric approach long before the pandemic. But changes over the last two years have impacted what customers expect from experiences, and marketers need to use every technology … Continue reading 3 ways Panasonic embraces a customer-centric approach using technology
How to Eliminate Distractions as Your Team Embraces Remote Work Due to COVID-19
John Furneaux — June 10, 2020 Interruptions and distractions are one of the biggest obstacles to productivity. We deal with a steady stream of digital distractions, causing employees to feel constantly interrupted. This fosters frustration, stress, and lack of motivation. Employees who try to juggle multiple tasks at once can lose up to 40% of … Continue reading How to Eliminate Distractions as Your Team Embraces Remote Work Due to COVID-19
Three Steps to Creating a Culture That Embraces Metrics That Suck
Melissa Mines — November 2, 2017 — November 2, 2017 geralt / Pixabay “WHEN YOU TAKE RISKS, YOU LEARN THAT THERE WILL BE TIMES WHEN YOU SUCCEED AND THERE WILL BE TIMES WHEN YOU FAIL, AND BOTH ARE EQUALLY IMPORTANT.” —Ellen Degeneres “SUCCESS IS NOT FINAL, FAILURE IS NOT FATAL: IT IS THE COURAGE TO … Continue reading Three Steps to Creating a Culture That Embraces Metrics That Suck
3 Steps to Creating a Culture That Embraces Metrics That Suck
Melissa Mines — June 23, 2017 — June 23, 2017 “WHEN YOU TAKE RISKS, YOU LEARN THAT THERE WILL BE TIMES WHEN YOU SUCCEED AND THERE WILL BE TIMES WHEN YOU FAIL, AND BOTH ARE EQUALLY IMPORTANT.” —Ellen Degeneres “SUCCESS IS NOT FINAL, FAILURE IS NOT FATAL: IT IS THE COURAGE TO CONTINUE THAT COUNTS.” … Continue reading 3 Steps to Creating a Culture That Embraces Metrics That Suck
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