VerticalResponseApril 28, 2015 This year, Mother’s Day is May 10 and if you don’t already have a plan in place to reach out to your customers by email, it’s not too late to get started. As a retailer, Mother’s Day isn’t a holiday you want to miss out on. Take a look at these stats … Continue reading The 4 Emails Retailers Should Send for Mother’s Day
Jessica LawlorApril 27, 2015 Looking for a great source of content marketing inspiration? Look no further than your own email inbox! Your inbox (likely that promotions tab if you’re using Gmail) is filled with examples of brands using content marketing strategies and tactics to increase awareness and brand loyalty, ultimately leading to sales. Today, let’s … Continue reading Content Marketing In Your Inbox: Creating Emails That Pop (And Get Consumers To Take Action)
Ceren CubukcuApril 24, 2015 Email is one of the most used communication tools in business. It allows us to connect with each other whenever we want and gives us the ability to work together sharing our files or notes from wherever we are. Also, it is fast and easy to use making it very popular. … Continue reading How To Manage Your Emails Effectively
Amir JirbandeyApril 23, 2015 It’s a fine line to tread, emailing your customers too much will cause fatigue, but messaging too little will cause them to forget you altogether. Email frequency can affect important metrics such as open rates, click throughs and most importantly unsubscribe rate. But before you throw in the towel thinking that … Continue reading 3 Ways to Optimize the Frequency of Your Emails
Andrew PaulApril 20, 2015 First Things First – What Are Preheaders? A preheader is the short text snippet or summary text that directly follows the subject line when an email is previewed in an email client. Many desktop, web and mobile email clients provide them to give the recipient a little more information, before they open … Continue reading Understanding Preheaders And Their Importance In Your Marketing Emails
WishpondApril 20, 2015 I have a confession to make, I’m terrible at opening emails. But worse, even if I do open an email, I rarely (if ever) click-through on an offer. The thing is, I really don’t feel like I’m to blame here. I’d love to be genuinely excited about every email I receive but … Continue reading 7 Examples Of Emails That Are Doing Nothing To Encourage A Click-Through
WishpondApril 20, 2015 Think about your email inbox. What exactly is in there? There’s that email from your old high school friend you haven’t seen in a year, an evite to your niece’s engagement party, and Facebook emails notifying you of comments on your new profile picture. That is what your marketing emails are competing … Continue reading 5 Ways To Personalize Your Emails Without Scaring Your Subscribers
Adam BaetuApril 19, 2015 Some businesses only market to one type of customer – either B2B or B2C – but some have the difficult job of tailoring email marketing campaigns so as to appeal to both. You need to know the best practices for designing email marketing campaigns for both B2B and B2C customers, as … Continue reading Design Differences When Sending B2B and B2C Emails
Denise ChanApril 8, 2015 In a recent survey of 300 international marketers, we learned that German companies use transactional emails slightly more than other countries. From anecdotal experience, Germany also sees higher opens and click-through rates than do their counterparts in other countries. In fact, transactional emails drive higher revenue than do marketing emails. However, … Continue reading The Hidden Value Of Transactional Emails
Victoria LopianoMarch 31, 2015 Getting more engagement on your emails is the ultimate quest for email marketers. We’re all looking for the silver bullet that will give way toimproved metrics and subscribers who don’t just open, read, and click content, but crave it regularly. While I can’t provide you with a magic solution to this … Continue reading Opens, Clicks, Conversions – Oh My! What to Do to Boost Engagement in Your Emails
