by Andrew Gazdecki February 5, 2016 Follow @biznessappsFebruary 5, 2016 One of the biggest problems that email teasers will face is that they will be marked as bulk mail or spam if they are not engaging. Therefore, it must be presented in a way in which the reader will understand and react to positively. You … Continue reading Teaser Emails: Increase Reader Conversion By 100%
by Delphine Moulu February 4, 2016 Follow @reelevantappFebruary 4, 2016 Emails adapting in real-time Remember when you used to create several email marketing campaigns depending on the segment you wanted to send it to? Let’s say your have a fashion e-commerce website, you would have to create an email with t-shirts and shorts for your … Continue reading You Can Change Your Email’s Content After It’s Sent. Here is How.
by Alexandra Giarratano February 2, 2016February 2, 2016 Email marketing is here to stay and is a cost-effective and powerful component of many businesses inbound marketing strategy. However, considering the average click-through rate is 3.5% across all industries, developing an effective email message strategy is imperative for success. There are many types of marketing emails … Continue reading 10 Types of Marketing Emails to Rock Your Business
by Delphine Moulu January 29, 2016 Follow @reelevantappJanuary 29, 2016 Why mass mailing sucks Mass mailing consists in sending the same message to your entire contact list. No matter your recipients age, sex, location, preferences or purchase history, they will all receive the very same content at the very same time. Mass mailing is the … Continue reading Mass Emailing Sucks, Here’s How Top Marketers Send Great Emails
by Adii Pienaar January 14, 2016January 14, 2016 I’m 100% sure that you’ve heard this line before: “Acquiring a new customer costs you X times more than what it costs you to retain an existing customer.” Depending on which source is quoted, that “X times” ranges anywhere from 3x – 7x, which immediately puts me … Continue reading Retain Your Customers With Win-Back E-mails
by Matthew McClelland January 6, 2016January 6, 2016 But with so many types of devices and multiple screen sizes, where do you begin? Here are five steps to help you deliver effective email for mobile in 2016. Planning Firstly, map out all the things you might need to do during the production stage. This’ll give … Continue reading Make 2016 the Year Your Emails Go Mobile
by VerticalResponse December 29, 2015 Follow @VR4SmallBizDecember 29, 2015 If you don’t have a strong email list for your customer base, you’re missing out on a great marketing tool that’s both reliable and free. Compiled correctly, your list should represent a significant captive audience that’s already interested in your offerings. “It gives you the opportunity … Continue reading List With a Twist: 50 Creative Tips for Gathering Customer Emails
by Erik Krass December 20, 2015December 20, 2015 One of my main responsibilities as a digital PR coordinator is communicating with individuals, organizations, and business owners in the hopes that they’ll post a link on their websites that connects to our clients’ websites. I start the week every month spending a half hour or more … Continue reading Crafting Outreach Emails
by Katharina Cavano December 20, 2015December 20, 2015 Raise your hand if half of your inbox is flooded throughout the day with emails that mainly get sent straight to the trash. Everyone? Yeah, we thought so… But, can you tell the difference between spam emails and email marketing? Sometimes, the difference is more subtle than … Continue reading Spam Emails vs. Email Marketing: Know the Difference
by Amanda Clark December 19, 2015 Follow @GrammarChicIncDecember 19, 2015 Email marketing can pay off big time—but only if you do it right. And obviously, if you’re spending a lot of money on emails but not getting any of them opened by your target audience—if those emails go directly from inboxes to trashcans, contents unseen—then … Continue reading 4 Things That Will Guarantee Your Emails Don’t Get Opened
