By Rohan Ayyar December 14th, 2015 Email is one of the oldest forms of digital marketing and continues to be arguably the most effective. With a bit of analysis and automation, you can time your emails to target audiences when they’re at their receptive best. The time of day and the day of the … Continue reading The Right Time To Send Emails At Every Step Of The Funnel: Timing Is Everything
by Heather R. Morgan December 12, 2015 Follow @HeatherReyhanDecember 12, 2015 How much should you personalize your sales emails? Sending mass generic emails with zero personalization won’t get you many responses, but writing every email one at a time isn’t very scalable or cost-effective either. So how much personalization is enough? The truth is, there’s … Continue reading The Cost of Personalizing Your Sales Emails
by Megan Smith December 11, 2015December 11, 2015 It’s finally December and you know what that means… it’s officially and socially acceptable to listen to your holiday playlist on Spotify! While this is obviously one of the most exciting things about December, cue Mariah, this time of year also means that holiday email campaigns are … Continue reading 3 Grinch Approved Emails for the Holidays
by David Wilson December 10, 2015December 10, 2015 The argument against rich HTML emails used to center around how they couldn’t be supported across mobile channels, but advances in technology have eliminated many of those barriers. However, now that rich HTML email is a viable option, is it always the most effective approach for your … Continue reading When is Less More? Plain Text vs. HTML Emails
by Adam Baetu December 7, 2015 Follow @emailmarnowDecember 7, 2015 Every email marketing professional has a code of best practice to work from, a set of rules and basic guidelines that apply to most campaigns. However, while some of these form the backbone of functional, professional marketing emails and are absolutely essential, you should never … Continue reading Is the ‘View in Browser’ Link at the Top of Emails Now Redundant?
by Miranda Paquet December 5, 2015December 5, 2015 Imagine creating emails as satisfying as freshly-baked cupcakes. Sounds good, doesn’t it? Your readers would bite hungrily into your content. And wait impatiently until the next time you hit send. Could an email ever be that good? For Sarah Waters, brand director of Treat Cupcake Bar, email … Continue reading 4 Ways to Make Customers Crave Your Emails
by Sasha Seddon November 30, 2015November 30, 2015 Our bellies are not the only thing bloated post-Thanksgiving. The inbox is overstuffed with Black Friday messages, tempting the user with clickbait subject lines and purse string-loosening calls-to-action (CTAs). To give you inspiration for future campaigns, we’ve drawn up a list of the ten sends which most … Continue reading 10 Black Friday Emails That Almost Made Us Break Out Our Wallet
by Christina Hall November 26, 2015 Follow @mychristinahallNovember 26, 2015 Building a sales pipeline is instrumental to a company’s longevity. When the sales leads dry up no one wants to go fishing without any bait. That’s why prospecting is an important component to a healthy sales pipeline. Prospecting comes in many forms: email, social media … Continue reading 3 Examples of Sales Emails That Don’t Suck
by Rachel Vanier November 21, 2015November 21, 2015 We’re already in the heart of November. Which can only mean one thing: the sales season is approaching! Smart consumers love Black Friday and Cyber Monday because it’s a “great deals paradise”, where the discounts are deep. But I’m not sure if their wallets are as deep … Continue reading How Do You Make Black Friday Emails Really Stand Out?
Top email platforms and marketing solution providers offer tips and recommendations based on last year’s holiday campaigns. Amy Gesenhues on November 21, 2015 Adobe predicts this year’s online holiday sales will reach a record $83 billion, an 11-percent year-over-year increase compared to last year. With so much up for grabs between now and the end … Continue reading Holiday Email Marketing Insights: Send Emails Early, Avoid Thanksgiving Day & Segment Your Lists
