Aastha Sirohi — January 8, 2019 — January 8, 2019 An abandoned cart email is a gentle reminder, from a business to a customer, about the products added to a shopping cart and ‘abandoned’ there. It happens, more than often, that customers browse through the list of products and keep adding things that they like … Continue reading What is an Abandoned Shopping Cart Email?
Kate Van Dyke — January 6, 2019 — January 6, 2019 Emails are a useful and direct way for B2B organizations to share information with customers and prospects. They can also be effectively used as a demand generation tool or in cross-channel marketing campaigns. More specifically, effective email marketing campaigns help your organization to: Stay … Continue reading How to Create Effective Email Marketing Campaigns
Kevin George — January 5, 2019 Follow @imkevin_monk — January 5, 2019 User experience is what dictates the modern consumer domain. People are attracted to brands that provide an excellent user experience. In order to provide a good user experience, it is important to make the user feel valued and comfortable. There are two ways … Continue reading Email Design Hacks: Creating a Functional Email Experience
Part 2 of this email marketing series looks at the current state of email and the steps being taken to differentiate legitimate email marketing from spam. Len Shneyder on January 4, 2019 We’ve come a long way since the early days of email and its critical role in all corners of the internet. Today, … Continue reading Email trustworthiness: Here’s how to avoid looking like spam
Aastha Sirohi — January 3, 2019 — January 3, 2019 Email integrations add power to your email marketing campaigns. Your first step when you start emailing is to import all of your existing contacts. Imagine if you had to type in each contact detail manually? Nope, not happening! With an email integration designed to integrate … Continue reading What Are Email Marketing Integrations & Why Do You Need Them?
Aastha Sirohi — January 2, 2019 — January 2, 2019 If you’re just getting started with email marketing, there’s no better time to jump in. Email marketing has changed a lot since Constant Contact introduced the first email marketing tool for small businesses in 1998. But what hasn’t changed is its effectiveness. Studies show that … Continue reading How to Do Email Marketing: A Beginner’s Guide
Steve Faber — January 2, 2019 Follow @marketingunlock — January 2, 2019 Email marketing and e-commerce is a match made in heaven. Successful e-com brands use email to maximize revenue and deepen relationships so they: 1) Maximize Customer Retention – They keep their existing customers returning to buy more, year after year 2) Grow Reach … Continue reading Your Most Costly E-commerce Email Marketing Mistakes
Zach Heller — December 30, 2018 Follow @zheller — December 30, 2018 For as long as there has been email, there have been people predicting its downfall. I can’t tell you why. Perhaps the early naysayers had a bad experience trying to make the jump to near-instant communication with their coworkers. Others may have jumped … Continue reading Are SMS and Push Notifications Replacing Email?
Jomer Gregorio — December 28, 2018 Follow @JomerGregorio — December 28, 2018 The digital marketing landscape has significantly evolved for the past recent years, with new and more advanced platforms, tools, and strategies being introduced for different marketing objectives and agendas year by year. However, these rapid advancements don’t leave out the more than a … Continue reading Email Marketing Statistics That Prove It’s Still An Effective Marketing Strategy [Infographic]
James Scherer — December 28, 2018 — December 28, 2018 Email marketing is one of the most effective channels to drive business growth. Better than social media. For ROI it’s even better even than advertising. But if nobody opens your email, what’s the point? Your offers don’t get seen. Your links don’t get clicked. Sales … Continue reading Increase Email Open Rates: Email Experts Give Their Top Strategies
