Chris Christoff — November 17, 2019 Follow @chriscct7 With the holidays right around the corner, businesses are ramping up their email marketing campaigns and deciding how they’ll best cater to consumers. It’s a time of year where shoppers spend significantly more, and brands can use this to their advantage if they play their cards right. … Continue reading 4 Email Marketing Tips To Increase Sales This Holiday Season
Kevin George — November 15, 2019 Follow @imkevin_monk If you are an email marketer, you probably know the challenge of not having enough resources to carry out a successful email marketing program. No wonder, insufficient staffing is listed as one of the top three biggest challenges that hinders the success of email marketers. Lack of … Continue reading Staffing Right for Your Email Marketing Team
The people you’re trying to reach are arguably the most important element to consider as you build your email marketing strategy. Pamela Parker on November 15, 2019 Finally, it’s time to discuss the people you’re trying to reach with your email messages – your Audience. Here we shift to the Optimization section of the Periodic … Continue reading Email marketing: It’s the audience, stupid
Kaitlyn Hammond — November 11, 2019 Time’s running out in the holiday season to execute your email marketing campaigns, so let’s get cracking. Typically, holiday sales account for 20% or more of annual retail sales. Not exploiting email during your most profitable quarter is like leaving money on the table. Here are some tips to … Continue reading Email Tips for a Successful Holiday Season
VerticalResponse — November 8, 2019 Follow @VR4SmallBiz Want an easy way to grow your email list and boost sales? Partner with non-competing businesses and organizations that share your customer base. When you partner with other business to promote one another’s email newsletters, products and services, you can: Earn instant trust. Their audience will trust them … Continue reading 3 Ways to Double Your Email List and Boost Sales With Email Partnerships
Kevin George — November 8, 2019 Follow @imkevin_monk At least 2.2 billion people are suffering from visual impairment or blindness. However, with the medical and technological advancements, they have been able to use computers, tablets, and smartphones. Adaptive technologies like screen readers, magnifiers, eye-tracking, joysticks, and sip-and-puff technology have made it even more accessible for … Continue reading Designing Email for Visually Impaired Subscribers
To ensure emails are delivered as intended, marketers may need to wade into the technical nitty-gritty. Pamela Parker on November 8, 2019 We’ve been exploring the Periodic Table of Email Optimization and Deliverability over the past few weeks, and today we’ll delve into the not-so-sexy, but still vitally important, area of infrastructure. While marketers may … Continue reading Email marketing: Infrastructure intelligence
It’s time to dig deep, gear up and find inspiration to survive the holiday season slog. Ryan Phelan on November 7, 2019 I have a great career because I get to play in different sandboxes. This week, for example, I got to meet with a client in financial services, one that has little to do … Continue reading Moving holiday email campaigns over the finish line
Kevin George — November 7, 2019 Follow @imkevin_monk With around 3.7 billion active email users across the globe, leveraging emails the right way can definitely help businesses reach new heights of success. In fact, email advertising spending has already reached a whopping 350 million U.S dollars in 2019. So, it wouldn’t be wrong to say … Continue reading Will Chatbots Kill Email Marketing?
Baillie Ward — November 6, 2019 I love email. I mean, really. One of my favorite parts of my morning routine is when I grab my first cup of coffee and start clicking through my emails – even the ones in the notorious Promotions tab. Are most of them useless? Sure. But for every 15 … Continue reading How Will the Next Generation of Email Influence ABM?
