Marika Zinca April 12, 2021 2020 had an important lesson for publishers: relying on multiple income streams can be a lifesaver. With email monetization, you gain an additional source of revenue for your business. And, because you’re using a digital asset you already have, getting started is simple. If you’re a publisher looking for new … Continue reading Build Resilience with Email Monetization – Newsletter Publishers’ Ace in the Hole
Jared Atchison April 12, 2021 When it comes to growing your business, you can’t go wrong with email marketing. Recent reports show that, on average, email offers a staggering 4,400% return on investment (ROI), which makes it one of the most profitable ways to connect with customers. As you build rapport with users, you’ll start … Continue reading How to Maximize Your Email Marketing ROI
Mary Dolan April 6, 2021 Here’s a confession: I’m tired of being at home. Don’t get me wrong, I love my city. But not being able to travel to other cities or countries for so long is more than a little difficult. If you’re anything like us, you’ve probably been daydreaming about visiting other countries … Continue reading Email Marketing Localization: How to Optimize Your Global Email Strategy
Email Collection Forms Improve Performance Of Online Videos by Laurie Sullivan @lauriesullivan, April 7, 2021 Consumers are more willing to give their email address to businesses when engaging with video content, according to data released Wednesday. Wistia, a hosting platform focused on video and podcasting, published a report Wednesday analyzing video marketing trends. It also examines how the … Continue reading Email Collection Forms Improve Performance Of Online Videos
Angela Hausman, PhD April 6, 2021 As a B2B business, you know that lead nurturing is the name of the game. It commonly takes up to five contacts with a potential customer before they are able to close. With the average cost of a B2B sales call hovering just over $ 500 you can easily … Continue reading Tips for Building a Robust B2B Email Marketing Strategy
Jared Atchison March 19, 2021 Are you looking for a way to build trust with consumers while securing more eCommerce sales? If so, it’s time for you to develop a robust email marketing strategy. Email and eCommerce go hand in hand. Business leaders and marketing teams have used email to connect with their audience, increase … Continue reading 4 Expert Strategies for Boosting Ecommerce Sales with Email
Dale Keipert March 15, 2021 30 Second Summary Deliverability: They can only open it if they get it Purchased Lists: In a word, DON’T! Opt-In: 2 Ways to build your process List Maintenance: The secret sauce Re-Engagement: A way to get them back Whether your company goes to market as a B2B or a B2C … Continue reading Keep Your Email Marketing Working For You
Blaise Lucey March 12, 2021 If you’ve been using email marketing for a while, you might have come across the term segmentation. Before we dive into how to segment an email list, I want you to understand what email segmentation is. Email segmentation simply means dividing your email list into smaller groups of people. You … Continue reading How to Segment an Email List (with Examples)
Thomas Griffin March 10, 2021 Email marketing is the keystone to driving sales in any business with an online presence. It isn’t enough to have a website because 70% of people leave your site and never return. And social media is also a chancy platform to use. There’s no predicting how its algorithm will change … Continue reading 5 Reasons Why Your Email Marketing Isn’t Making Sales
Syed Balkhi March 3, 2021 Business owners and marketers use a wide range of tactics to grow their lead lists and secure more sales. Despite the different strategies, there’s one that runs parallel through every company you can possibly imagine. They spend time learning about their target audience. Customers are the driving force behind every … Continue reading How to Use Email Marketing to Develop Customer Personas
