John W HayesMay 27, 2015 Google is rumored to be entering the world of eCommerce with the imminent launch of a “Buy” button on its mobile search results pages. It’s a move, many pundits believe, is designed to grab marketshare of the search market from online retail giants like Amazon. You might not think of Amazon … Continue reading Google “Buy” Button Good News for Email Marketers
Tag Archives: email
The 3 Biggest ‘Nos’ in Email Marketing
Adam BaetuMay 27, 2015 There’s an abundance of tips, advice and strategies for improving your email marketing campaign available online, from how to build a rock-solid recipient list to creative ways you can strengthen the visual impact of your email content. However, before you even think about implementing any of these tips, you need to … Continue reading The 3 Biggest ‘Nos’ in Email Marketing
How Email Marketing Automation Can Solve Your Top Sales Problems
Brian HughesMay 26, 2015 Over half of all B2B companies cite email marketing as their most effective marketing channel for generating revenue, according to BtoB Magazine. Would you agree? If your business is failing to maximize email marketing’s potential, a lack of automation may be to blame. Eighty-nine percent of businesses say email marketing is … Continue reading How Email Marketing Automation Can Solve Your Top Sales Problems
Verbal Pitfalls For Email Newsletters
Sally McGrawMay 25, 2015 My husband works for the federal government, and from what I can gather, he and his colleagues communicate using 85% acronyms and 15% actual words. This facilitates efficient communication AND makes them all feel like they’re part of a super-secret cool-kid club. Bonus. However, when he’s talking to a member of … Continue reading Verbal Pitfalls For Email Newsletters
How To Write A Powerfully Effective Email To A Prospect
Jaime MuirheadMay 25, 2015 In sales, every prospect should be treated as if they’re the most important prospect in the world. Each prospect is special. Each prospect has a story. Done well, a personalized email or outreach can go a long way toward deepening your relationship, as well as closing the deal. Here are some … Continue reading How To Write A Powerfully Effective Email To A Prospect
The Easiest Thing You Can Do To Get More Email Opens On Mobile
Matthew MontoyaMay 25, 2015 In Steven Spielberg’s masterpiece Jaws, a killer shark threatens a small Cape Cod burg. This menacing beast was so scary that children — and some adults — of my generation wouldn’t swim in the ocean (I wouldn’t even swim in a pool) for years. One of the things that made Jaws … Continue reading The Easiest Thing You Can Do To Get More Email Opens On Mobile
12 Blog Mistakes Killing Your Leads And Email List Growth (And How To Fix ‘Em)
Rich PageMay 24, 2015 Helping create or market a blog for your business? I’m sure you realize that having one is essential for getting much higher rankings and traffic from Google. But how well are you converting your great blog traffic into something of high value – huge amounts of leads to follow-up with or … Continue reading 12 Blog Mistakes Killing Your Leads And Email List Growth (And How To Fix ‘Em)
Improve Your Email Marketing Campaigns by Avoiding B2B Data Decay
Rachel MartinezMay 24, 2015 Email marketing campaigns are a great way to engage with your prospects and can provide a significant ROI. However, if your database is not up-to-date, you may be reaching out to email zombies – inactive contacts that no longer open your marketing emails. Not only does this hurt your deliverability rates, … Continue reading Improve Your Email Marketing Campaigns by Avoiding B2B Data Decay
6 Email Marketing Tips for Small Businesses
Jaymin BhuptaniMay 23, 2015 If you have some automated email plans chalked out already and a rock star digital team to execute them, you might be well aware of small things to take note of in email marketing. The case is a little convoluted for small businesses and budding entrepreneurs. With a powerful small set-up trying … Continue reading 6 Email Marketing Tips for Small Businesses
Lessons in Email Marketing from a 4-Year-Old
John W HayesMay 23, 2015 There’s a big event coming up in the Hayes household in the next few weeks. It’s little Dotty’s 5th birthday and for the better part of a month, she’s been diligently planning her birthday party. There’s quite a lot of planning going into the event. In fact, the average email … Continue reading Lessons in Email Marketing from a 4-Year-Old
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