David WilsonMay 23, 2015 Studies report that the health care industry boasts one of the highest overall email open rates of 26.2%. However, it has one of the lowest mobile email open rates of 20.65%. And with 66% of all emails now being opened on mobile devices, it’s important to address this issue. One obvious … Continue reading Creating Mobile Email That Works
Dave SchneiderMay 21, 2015 Last week I sent out a newsletter, asking the following question: What’s one problem you’re having in your business, right now? I was clear that I would respond to every single one of them with some helpful advice. For me, it was an opportunity to learn more about the issues facing … Continue reading How I Increased My Open Rates 50% By Sending My Email Twice
Don’t let an email faux pas turn away your customers and colleagues. Columnist Kelsey Libert has tips to improve your digital communication. Kelsey Libert on May 20, 2015 Email marketing engagement rates range from 1.5 percent to 4.79 percent, according to MailChimp. While the Media and Publishing industry boasts the highest click-through-rate (CTR) of 4.79 percent, … Continue reading 1200 Surveyed People To Learn How To Increase Email Effectiveness
Bria SullivanMay 20, 2015 You want your emails to look good when they land in your subscribers’ inbox. But you also need to be able to create something fast, so you can get back to your business and continue to deliver an unforgettable experience for your customers. One of the easiest ways to create great … Continue reading Email Design Mistakes You Should Avoid
Jamie TeasdaleMay 18, 2015 Image courtesy of cooldesign at FreeDigitalPhotos.net Have you decided it’s the right time for your business to join the many businesses already using email marketing? If so, you are making a wise decision. For one thing, email is still one of the most effective means of communicating with your audience and … Continue reading 4 Things to Consider In Your Email Marketing Planning
Adam BaetuMay 18, 2015 A key element of any successful email marketing campaign, along with the message and the creative side of things, is data. You need accurate, up-to-date lists of targeted recipients, and you should ideally be growing your lists all the time. Buying data is easy, but it’s a huge mistake Whether launching … Continue reading Why Purchased Email Marketing Data Just Doesn’t Work
Susannah MorrisMay 16, 2015 Interacting with users and customers is an important aspect of running an ecommerce business. That said, time constraints and budget issues can make it difficult to stay on top of things. One easy way to keep your customers engaged is to setup automated email workflows via marketing automation. These workflows produce … Continue reading 3 Essential Email Workflows Every Ecommerce Company Needs To Utilize
Scott LambertMay 15, 2015 As a business owner, email marketing is an important tool in your inbound marketing strategy because it helps you build an ongoing (and hopefully lucrative) relationship with your customers. Because a prospect has to give you permission to market to them through email, the relationship tends to be more personal. It … Continue reading How To Romance Prospective Customers Through Email Marketing
Ryan PinkhamMay 14, 2015 Deciding where to invest your marketing dollars isn’t a decision you take lightly. You know you need to attract new customers and keep your existing clients coming back, but you can’t afford to invest time or resources into something that isn’t going to deliver the results you expect. Email marketing is … Continue reading 29 Reasons To Use Email Marketing (As Told By Small Business Owners)
Ryan PinkhamMay 14, 2015 The Chicago Network was founded in 1979 to foster connections among Chicago’s women leaders. Through these connections, the organization now also plays an active role in cultivating the next generation of women leaders. Through its 35-year history, the network has grown to more than 450 members, representing more than 60 industries … Continue reading How To Use Email Marketing To Build Your Membership Organization
