Jill BastianJune 8, 2015 A call-to-action (CTA) is an important part of email marketing. A smart CTA gives readers clear instructions on what action you want them to take. A call-to-action button makes this desired step even more visible. For PC, tablet, or mobile users, the button is a quick way to get to the … Continue reading How To Build A Call To Action Button For Your Email
Mathilde CollinJune 8, 2015 “Is email dead or dying?” I think we’re past this silly debate now, and we can all agree that email will still exist in our lives in the mid- to long-term at least. This doesn’t mean that email won’t change in shape or usage. Quite the contrary: what makes email still … Continue reading The Coming Evolutions Of Email
Simon JohnstonJune 8, 2015 This is going to be Legen-wait-for-it… I am not sure if the writers of How I met your Mother were deliberately drawing parallels between their key themes and email marketing, but applying the lessons from one of my all time favourite sitcoms with my work passion – email – has provided … Continue reading 6 Lessons About Email From ‘How I Met Your Mother’
Olivier ChoronJune 6, 2015 Whoever said email campaigns are on their way out was sadly mistaken. The truth of the matter is you still need emails and your audience still want them. The most obvious issue you may have is that your emails are not delivering the results you expected, simply because you are not … Continue reading How to Create the Perfect Email Marketing Template
VerticalResponseJune 4, 2015 You’ve worked hard to create or find a great product, and now it’s time for your customers to reap the benefits. But because you’re unveiling something new and possibly unfamiliar, it’s important to keep messaging clear, concise and helpful. Any announcement email should tell the customer three things: What the new product … Continue reading 3 Tips for Retailers Promoting a New Product via Email
Amir JirbandeyJune 3, 2015 Where in the world do we stand? “Where do we stand?” No matter the company size, it’s a question that all business leaders ask as a check of their performance. We compare year over year sales, web traffic and market position. The Mailjet team often helps users benchmark where their individual … Continue reading Where In the World Does Our Email Marketing Stand?
Annaliese HenwoodJune 1, 2015 Many people, including myself, use email subscriptions to stay in touch with our favorite companies and bloggers. We sign up for weekly blog articles, newsletters and other email content. When we subscribe, it is our expectation that the emails we receive and the steps that follow are ethical, so when there’s … Continue reading 5 Email Marketing Practices To Stop Doing Today
VerticalResponseMay 30, 2015 A healthy email list is vital to any business. Thanks to bounces, unsubscribes and address changes, you can lose upwards of one-third of your list each year. If you’re not replacing churned email addresses with new active ones, your business can feel the impact. Here are 15 tips to help you clean, maintain … Continue reading 15 Hygiene Tips To Keep Your Email List Clean As A Whistle
Corey HusfeldtMay 28, 2015 Welcome to our last edition of the MyCommerce “tips and tricks” newsletter. This three-part series has included proven best practices and techniques on a range of topics to help your business maximize your revenue. Today’s edition is focused on three best practices regarding email marketing. Email marketing is another good way … Continue reading Email Marketing – Are You Keeping Your Customers Engaged?
Gareth O’SullivanMay 28, 2015 Nowadays, despite there being more marketing channels than ever, a lot of business promotion still lies in the hands of the customers. Even in this technological age, something as simple as word of mouth is still hugely effective in driving new customers to a business. Yet, many companies are reluctant to … Continue reading Encouraging Word of Mouth With Your Email Marketing
