Warren KnightAugust 11, 2015 After years of researching, analysing and testing 100’s of different tools and technologies, I know what will work for my business, and what won’t. I share a lot of great tools in my blogs, during my webinars and in my book Think #Digital First. One tool which I have mentioned on a … Continue reading Tech Tuesday – 7 Ways to Grow Your Business Using Email
Azure CollierAugust 10, 2015 You know the people who are important to your business or organization. You’re interacting with them every day in person, at events, and online as well. But what are you doing to make sure you’re staying in touch with them on an ongoing basis? Email marketing is one of the best … Continue reading 3 Tips for Getting Quality Contacts on Your Email List
Spencer PloesslAugust 10, 2015 Design, design, design. Everybody is always talking about how they could be better at design. How they could, if the design was better, capture more attention. How they could, if the look was just right, generate more leads. How they could…get more people to read their marketing emails if the design … Continue reading 5 Awesome Examples of Email Designs (And Why They’re Awesome)
Ari GillamAugust 10, 2015 Email remarketing is the process of convincing a consumer to come back to your site and complete their purchase. When a shopper is comparing products, they may visit a number of sites and take several days to make a purchase decision. Remarketing emails remind the user of your site and direct … Continue reading What Is Email ReMarketing?
Dan ShewanAugust 9, 2015 It’s no secret that keyword research is vital to both SEO professionals and PPC advertisers — but what do keywords have to do with email marketing? You might think that keyword research is irrelevant to your email marketing campaigns, but on the contrary, it’s actually an excellent way to get insight … Continue reading 3 Ways Keyword Research Can Inform Your Email Marketing Strategy
Stephen TuckerAugust 9, 2015 As any e-commerce vendor knows, abandoned carts are the most frustrating and ongoing source of lost revenue. A well-cited statistic from Baymard Institute showed an average abandoned cart rate of a huge 68.53%. The most frustrating part of all this is that even when you have done all in your powers … Continue reading Top 10 Ingredients to Create the Perfect Abandoned Cart Email
Cynthia PriceAugust 9, 2015 Let’s be honest: Marketing has become kind of a beast. With so much data, so many new channels and so much competition out there, it can be tough for today’s marketers to determine which marketing strategies are worth trying out and which aren’t. Not only do you need a specific set … Continue reading 3 Elements That Will Make or Break an Email Marketing Campaign
Mike ParryAugust 8, 2015 Creating a strategy for email marketing will keep you in the race for customers. Continuity is key – both in terms of implementation and in identifying and reacting to change. Outlook (Hotmail), Gmail, Yahoo, et al have been employing user interaction (or lack thereof) to determine whether emails are delivered in … Continue reading Email Strategy – Getting The Basics In Place
iPhone generates 42 percent of opens, but only 18 percent of conversions. Greg Sterling on August 6, 2015 It has been true for some time that the majority of email opens are on mobile devices (roughly two-thirds). However, Movable Ink’s Q2 “US Consumer Device Preference Report” provides some additional nuance on top of that basic … Continue reading Majority Of Email Opens Are Mobile, But Most Conversions On The Desktop
Jonathan YefetAugust 6, 2015 Recently, a new study called the “Content Marketing and Benchmarking Report 2015” was carried out by the folks at B2BMarketing.net and CircleResearch. It made some pretty awesome discoveries regarding the growth of content marketing, as well as the channels that are most effective at distributing that content. One of the more … Continue reading Email and Good Content Make a Great Partnership
