Google announced Postmaster Tools last month, but many email marketers aren’t fully utilizing it yet. Columnist Tom Sather explains how you can use the data it provides to overcome common deliverability issues. Tom Sather on August 19, 2015 Last month, Google made a major announcement about the introduction of Postmaster Tools that should have most … Continue reading How Email Marketers Can Make The Most Of Gmail Postmaster Tools
Renee ShupeAugust 19, 2015 One of the most important choices you’ll make when you are ready to add email marketing to your plan is which email list technology to pick. There are many very good technologies available from which to choose. In order to find the right one for your business, you will need to … Continue reading 6 Things to Consider When Choosing Email List Technology
The company says beta tests of the new send time optimization capability increased read-rates by 25 percent. Amy Gesenhues on August 18, 2015 Return Path has rolled out a new version of its Email Optimization Suite that includes send time and subject line optimization capabilities, along with certification for specific email providers and an Executive … Continue reading Return Path Adds Send Time & Subject Line Optimization Tools To Its Email Marketing Platform
Personal Branding BlogAugust 17, 2015 Do you have one? Do you have more than one? How many personal email addresses do you have? Personal Email Addresses Matter In my case, I currently have three that I regularly stay connected with and respond to inbound email. How many do you have? If none, why not? Perhaps … Continue reading Why A Personal Email Address Matters
Troy HollenbeckAugust 16, 2015 Email and marketing automation software is used to nurture leads and automate your marketing so that you can provide personalized attention to your clients in a scalable way. It also lets you categorize leads in such a manner that you can tell right away whether they are simply “interested” or “sales … Continue reading How Email and Marketing Software Can Improve Your Conversions
Video is sure to improve the click-through rate on your email campaigns, but not all email clients are compatible with video playback. Columnist Michael Litt outlines some ways you can work around that issue. Michael Litt on August 14, 2015 Love it or hate it, email is at the heart of many business relationships, and … Continue reading How To Use Video To Enhance Your Email Marketing Campaigns
Kimberly GrimmsAugust 14, 2015 There was a time when email was enough. Remember the Sony Walkman and how you felt complete with it? Email was like that: it was all we needed for our professional and personal relationships online. But unlike the Walkman that was doomed by technology, email kept its mojo. And in the … Continue reading 7 Email Marketing Trends You Can’t Ignore Today
Troy HollenbeckAugust 11, 2015 Email today has become the equivalent of snail mail 10 years ago. You probably receive one or two things you actually use each day – mostly bills – and the rest goes right in the trash. But email marketing has survived the days of massive stealth email bombing 1 million people … Continue reading Optimizing Your Email List Building
Ryan PinkhamAugust 11, 2015 One of the best things about using an email marketing service to do your email marketing is that you can create awesome-looking emails even if you don’t consider yourself an expert designer. With customizable newsletter templates and drag and drop editing, you can create emails that match your brand and make … Continue reading 7 Email Newsletter Design Mistakes You Don’t Know You’re Making
Larry AltonAugust 11, 2015 Email has long been the standard form of communication for businesses, and that likely won’t be changing in the near future. It’s the perfect way to communicate with both other businesses and customers. Even though it’s a very effective communication method, it can also be damaging to your business if not … Continue reading 8 Tips for Making Business Email Communication More Professional
