by VerticalResponse Follow @VR4SmallBizSeptember 17, 2016 You’re drowning in emails, right? Every day the inbox piles up with ever more sales, ads, offers, news, and even the occasional personal note. Some email providers like Gmail segregate your incoming mail in an effort to keep the important items front and center. Even so, your inbox and … Continue reading “Open This Email Right Now!” What Makes a Good Subject Line?
by Zac Johnson Follow @zacjohnsonSeptember 16, 2016 How many times have you checked your email today? Now think about how many times you’ve opened, read, clicked and deleted emails throughout the day as well. This is a perfect example of how effective email marketing is today. Billions of people around the world are actively checking … Continue reading 37 Email Marketing Stats You Can’t Afford to Miss [Infographic]
by Yohannes BerhaneSeptember 15, 2016 You finally came through. After reading a bunch of blogging guides telling you to start your own email list, you wondered what the fuss was all about. Neil Patel told you that “the money is in the list”. Derek Halpern told you that “if you’re not building an email list, … Continue reading 16 Mistakes Bloggers Make When Building an Email List
by Kristen Dunleavy Follow @KristenWritesItSeptember 15, 2016 Whether you’re a retailer promoting a new line of sneakers, a hotel chain encouraging readers to enter for a chance to win their dream vacation or a restaurant displaying your seasonal offerings, all brand emails have one thing in common: you’re trying to persuade readers to take action … Continue reading Email Content 101: How to Write Your Most Actionable Email Ever
by Kristen Dunleavy Follow @KristenWritesItSeptember 14, 2016 From a predictive emoji keyboard to the ability to remove those useless default apps (let’s be real, no one is using their iPhone as a compass), it’s easy to see why the iOS 10 update is one of the biggest in Apple history. And while iOS 10 doesn’t … Continue reading What iOS 10 Means for Email Marketers (And What You Can Do)
by Kevin George Follow @imkevin_monkSeptember 14, 2016 You are a restaurant owner. Every day you take care to tickle the taste buds of hundreds of your customers. You also harness the power of email marketing to notify your subscribers and customers about new dishes in the menu to food coupons. But with the holiday season … Continue reading Paint Your Email Campaigns with Some Instagram Love
by Michael LambourneSeptember 13, 2016 The secret to exactly how to find an email address by name, so rather than leading with a dreaded cold call, you can warm up the interaction ahead of time! Cold Calling has been around for a long time and it has a deservedly bad reputation. Ask 100 people what … Continue reading How to Find an Email Address by Name – The Best Sales Teams Can Find ANY Email Address
by Jess Nelson, September 8, 2016 Tim Cook premiered the second iteration of the Apple Watch on Wednesday at Apple’s annual iPhone event, with the Apple Watch Series 2 expected to begin shipping on September 16. Apple did not disclose exact sales numbers, but The Wall Street Journal reports that analysts estimate that 12 million to 13 … Continue reading 7 Tips For Email Marketing On The Apple Watch
by Kristen Dunleavy Follow @KristenWritesItSeptember 10, 2016 Customer testimonials are one of the most powerful tools that email marketers have in their conversion arsenal. Why? Because they work. And they work because they function as social proof – an extremely powerful motivator of consumer action. According to Syed Balkhi, the co-founder of OptinMonster, social proof … Continue reading How to Use Customer Testimonials in Your Email Marketing
by Josie ScotchmerSeptember 10, 2016 Is there anything worse than putting your blood, sweat and tears into creating the perfect email campaign, just to see it land in the spam folder? We don’t think so. If you still haven’t cracked the code to enter the secret world of email deliverability, don’t panic. It’s not too … Continue reading Improve Your Email Deliverability: The Secrets To Send Your Holiday Emails Straight To The Inbox
