by Larisa Bedgood Follow @https://twitter.com/DataMentorsSeptember 23, 2016 Email marketing continues to reign as the top channel for producing ROI. In the Email Marketing Industry Census 2016 report by Econsultancy and Adestra, 73% of marketers agree that email produces “good” to “excellent” ROI. However, like all marketing channels, email is evolving and marketers are focusing on … Continue reading Email Open Rates Double With Triggered Campaigns – Here’s What You Need to Know
by Kevin George Follow @imkevin_monkSeptember 23, 2016 Just like in the fantasy movie ‘The Chronicles of Narnia’, Landing Pages are the crafty doorways to a parallel dimension for boosting email marketing campaigns. A study indicated that 48% of marketers built a new landing page for each marketing campaign. This is just the beginning. These lead … Continue reading Mythical E-Commerce Email Templates & Their Landing Pages
by VerticalResponse Follow @VR4SmallBizSeptember 22, 2016 When it comes to design, font may be something you don’t really notice unless it’s glaringly bizarre or just very hard to read. However, font (the word for the combination of a given typeface, style, and size) is a surprisingly big deal to many people. A broad range of … Continue reading Email Design: Let’s Get Typographical
by Kathleen Booth Follow @QuintainSeptember 22, 2016 Despite all of the changes in marketing technology and the rising popularity of social media, email remains one of the most effective marketing tactics when it comes to reaching your existing contact database. In fact, data shows that the ROI of email marketing can be as high as … Continue reading Video: Increase Your Email Open Rates by 25% With This Simple Trick
by Katie Sweet Follow @misskatiehrdySeptember 20, 2016 You have a variety of digital channels at your disposal to reach prospects and customers — website, mobile app, email, social media, digital advertising — just to name a few. If you provide generic, unpersonalized messages across channels, it’s relatively easy to ensure consistency. But the minute you … Continue reading One Voice, One Conversation: Bridging the Personalized Email and Website Divide
by Brandon Leibowitz Follow @seooptimizersSeptember 20, 2016 Community Development for Small Business Many people feel that they have to wait until their business reaches a certain size before they have the credibility to create a community. In fact, it doesn’t matter what the size of your company or client listing; a business should be focused … Continue reading 4 Tips for Email Marketing Success
by Michael LambourneSeptember 18, 2016 We’ve round up the top cold email template and examples in use today, and give our thoughts on the good, bad, and downright ugly parts of each. Cold Email Categories: General Cold Email Example Cold Email Followup Template Cold Email to Decision Maker Cold Email After Voicemail Cold Email Breakup … Continue reading Cold Email Template: Video Analysis of the Most Popular Cold Email Examples in Circulation Today
by Melanie MulvihillSeptember 18, 2016 Everyday our inboxes get cluttered with emails from businesses, friends, coworkers and the list goes on. 122 billion emails are sent every hour, so it is very important to stand out. While everyone is doing it, emailing is an important part of selling. So how do you get your email … Continue reading How to Make Your Email Stand Out
by Kevin George Follow @imkevin_monkSeptember 18, 2016 Deploying a successful email marketing campaign is a tricky thing if not done right, yet it can be the best thing that ever happens for your business. Email marketing campaigns are like the tiny monsters that you set loose for ultimate destruction and aim for a win. They … Continue reading Checklist: Successful Email Marketing Campaign
by Hana LaRockSeptember 16, 2016 Email marketing is a tough game to play. Though most people communicate through email more than any other avenue today, using email as a means of marketing is another story. This is because there are a lot of reasons why email marketing can fail. Sometimes, people aren’t interested in subscribing … Continue reading Is It Possible We’re Already In the Future of Email Marketing?
