Beth Corby — February 17, 2017 — February 17, 2017 When I think email, I think emeh. When I think about email marketing, well, I guess I get a little more excited. I guess. Subject lines, open rates, preview text, unsubscribes, dayparting, segmentation. These are the steady drumbeats of much of retail marketing. Thankfully, a … Continue reading Essential Referral Emails: Part 1 – The Share Email
By Jonny Ross February 17th, 2017 Around 250 billion emails are sent each day. In order to stand out from the crowd, your email marketing campaign really needs to grab the attention of your audience. There are several methods to do this – a while ago I wrote about some of the best techniques … Continue reading How To Improve Your Email Campaigns Using Analytics
Howard J. Sewell — February 16, 2017 Follow @hjsewell— February 16, 2017 The reality of life as a professional marketer is that there is rarely, ever, enough time, budget, resources or bandwidth to plan, design, build, launch and manage every campaign as we would if we could. I get that. We all make compromises. And … Continue reading An Email is Not a Campaign: the Case for Integrated Marketing
Andrew Schulkind — February 16, 2017 — February 16, 2017 Buying an email list may seem like a great short-cut for growing your email marketing reach, but the chances of doing so successfully are small, and the potential damage is not. Here’s why. First though, why should we even care about email marketing right now? … Continue reading Better Built Than Bought – How to Build Your Email Marketing List
Dave Charest — February 16, 2017 Follow @DaveCharest— February 16, 2017 I know you want a definitive answer. So here it is: The best length for your email newsletter is approximately 20 lines of text. We’ve found 20 lines of text — or about 200 words — results in the highest email click-through rate for … Continue reading What’s the Best Length for My Email Newsletter?
Useful feature will automatically remind users of time-sensitive events. Greg Sterling on February 16, 2017 In the battle of the virtual assistants, there are the rumblings of a feature war. Microsoft’s Cortana is introducing a new “suggested reminders” feature that mines email for deadlines, commitments or time-sensitive events and turns those into reminders automatically. … Continue reading Cortana introduces “suggested reminders” based on email content
Kristen Dunleavy — February 15, 2017 Follow @KristenWritesIt— February 15, 2017 Email marketing is hands-down the best way to turn one-time shoppers into loyal, long-term customers. That’s why 80% of brands rely on it to drive customer retention, and another 56% of them say email marketing is the most effective way to reach retention goals. … Continue reading How to Drive Customer Retention with Email Marketing
The Email Edge: Content And Email by Ray Schultz, Columnist, February 14, 2017 Here’s yet another study showing that content drives brand. Of the 300 firms polled by Clutch, 79% do it to improve brand visibility. And they’re active at it: 35% of the enterprise marketers create content, as do 42% of the B2B firms … Continue reading The Email Edge: Content And Email
Karen Repoli — February 14, 2017 Follow @karenrepoli— February 14, 2017 Is email marketing history? Here is what the thought leaders say: “Not all email marketing is dead – only email considered “noise on the line,” boring email and spam. What is alive and well is smart email marketing.” Aaron Agius in Entrepreneur.com. “Email marketing … Continue reading Email Marketing: Dead or Alive?
The Email Edge: Debunking The Click Myths by Ray Schultz, Columnist, February 13, 2017 Fewer than one in ten marketers believe their emails are relevant to customers, a UK DMA survey shows. And two in five say that some of them are. That doesn’t show much confidence. Are U.S. marketers any more secure in their … Continue reading The Email Edge: Debunking The Click Myths
