Andy CallowayMarch 24, 2015 Way back in 2008(ish), I was asked if I used Facebook and Twitter. I had accounts, but I never used them because, and I quote, “I really can’t see the point of telling everyone what I had for breakfast”. But then something changed. Marketing types realised that the beauty of social … Continue reading Do You Manage Your Social Media Accounts Effectively?
Paula ChiocchiMarch 7, 2015 While the millennial generation embraces all things digital, technology has also provided them with endless amounts of information. The good news for marketers is that this demographic – also known as Generation Y — still very much uses email throughout their daily lives. But it’s important to know that millennials view … Continue reading 5 Strategies for Effectively Reaching Millennials with Your Email Marketing
That means you have to work harder smarter to maximize the impact of your Facebook marketing strategy. These tips help you make the most of paid and organic strategies. 1. Schedule Updates Check your page insights and track all engagement levels. Schedule your updates around activity spikes on your Facebook page. Another trick that will … Continue reading How To Effectively Promote Your Content On Facebook (script)
Whether you manufacture textiles or electrical components, it is completely possible to build a blog that effectively engages customers and helps drives leads for your company. Despite common claims that manufacturing is just too boring to effectively run a blog campaign, manufacturing companies have and can utilize blogging to engage customers, grow leads, and generate … Continue reading How To Blog Effectively For A Manufacturing Company
Business.comJanuary 27, 2015 So you’ve finally admitted to yourself that you can’t do it all. And because cloning is still years away from being possible, you can’t create mini versions of yourself to help you get everything done. The next option is delegating your responsibilities to employees both in-house and outsourced. The question is how … Continue reading Outsource Your Own Job: Learn How to Delegate Effectively
Matt FarberJanuary 16, 2015 Are you struggling to write a blog post? What about writing blogs effectively and prolifically? Blogging is arguably the single most important factor in the inbound marketing model. It attracts new visitors to your website, increases keyword rank with SEO optimization, and gives you an opportunity to set yourself apart from … Continue reading How to Blog Effectively and Prolifically
By Anton Koekemoer, January 05, 2015 If you are using a Facebook business page in your social media strategy to compliment your overall marketing strategy, are you measuring your business page on Facebook correctly? Everything regarding digital marketing should be measured so that you can analyse what is working and what is … Continue reading If you want Facebook Insights to really be useful, you have to use it effectively
Zach WatsonJanuary 14, 2015 The consumption of video content is growing at breakneck speed. Cisco has predicted that by 2017 Internet video traffic will have increased fourfold, and Nielsen reports that 64% of marketers expect video to dominate their content strategies in the near future. But why video? For one, it’s the perfect complement to … Continue reading How to Effectively Repurpose Your Content into Videos
Susan TuckerJanuary 10, 2015 Social media has grown in the past few years and it continues to grow with very little signs of slowing down. In fact, I would say that the term social media marketing will soon morph into simply “marketing”. It’s a given that most people are online in one way or another, … Continue reading How to Effectively Manage Social Media Marketing For Small Business
Robert GlazerJanuary 2, 2015 Many CMOs in charge of affiliate management aren’t entirely sure what they need to run a successful program. In the best-case scenario, their programs don’t reach their full potential. But in the worst-case scenario, they become a branding liability and an actual cost center if margins and fraud aren’t properly managed. … Continue reading How To Effectively Manage An Affiliate Program
