Columnist Pratik Dholakiya explains how schools rely on content marketing to tell a story that matters — to effectively market to students and win over new ones. Pratik Dholakiya on September 1, 2015 e X p o s e / Shutterstock.com Your school needs content marketing. In fact, it relies on it. It has … Continue reading Campus Chronicle: Cracking Content Marketing For Higher Education
Daniel BurrusJune 12, 2015 Given the transformational changes taking place in every industry, if you received a Ph.D. ten years ago it means you used to know a lot. The need to learn new things, regardless of your age or position in an organization has never been more important and represents a powerful key to … Continue reading Teach A Man To Fish: Training vs. Education
Jonathan YefetApril 23, 2015 Have you ever thought about how the age, gender and the level of education of your email recipients affects your email marketing strategies and success? If you haven’t, shame on you! But if you have, pat yourself on the back! There are so many different factors that can affect you email … Continue reading How Age, Gender, and Education Can Affect Your Email Marketing
Clinton LanierMarch 26, 2015 Every resource, tutorial and commentary, online and off, about social media marketing insists that it’s NOT marketing. Rather, they tell you, social media marketing is about conversations. It’s about relating to your customers. It’s about telling a story. You amplify your brand, so they say, by giving your customers something to … Continue reading 6 Necessary Components To A Worthwhile Social Media Marketing Education
