YouTube’s Creative Ecosystem Contributed $25B To U.S. GDP by Laurie Sullivan , Staff Writer @lauriesullivan, July 22, 2022 The Oxford Economics Study — The State of The Creator Economy — examines how content affects the economy, assessing the economic, societal and cultural impact of YouTube in the U.S. last year. This report shows how YouTube supports … Continue reading YouTube’s Creative Ecosystem Contributed $25B To U.S. GDP
Post-COVID: 5 Mandates For The Agency Ecosystem by Sander Volten , May 12, 2021 By now, we all know that we can no longer thrive in the offices of old, and that’s true across the board — whether you’re an independent agency or network. Instead of the confining static spaces we once spent our workdays in, … Continue reading Post-COVID: 5 Mandates For The Agency Ecosystem
Asim Rais Siddiqui — April 7, 2020 A lot has changed in the last month, and that’s just putting things mildly. Since the last week or two, in the most literal sense, the world has stopped as everyone watched with disbelief the coronavirus pandemic spread its reach across every corner of the globe. As of … Continue reading How Will the Outbreak of COVID-19 Affect the Entrepreneur and Startup Ecosystem
The representatives of the Platform of Independents aim to create flexible martech solutions that work together across the entire technology stack. Jennifer Cannon on January 16, 2020 Ten marketing technology companies are leading an initiative with over 190 co-signatories to publicly pledge to design software that eliminates data siloes by shifting away from a CRM-centric … Continue reading “CRM is not enough:” Nearly 200 martech companies sign pledge to change the data ecosystem for customers
Manisha Sukhyani — December 6, 2019 Follow @msukhyani When you ask professionals how to get customers, some will suggest that you go for SEO, while some offer paid advertising advice as a shortcut. Some believe in creating tons of content daily. As effective as they both are, one strategy is nothing without the other. The … Continue reading How to Create a Digital Marketing Ecosystem that Boost Conversion from All Sides?
Ankush Mahajan — October 2, 2019 Follow @ankushmahajann Mobile phones have dominated nearly every aspect of modern lives. With smartphones accompanying us everywhere, it would not be wrong to say that they influence how we work, enjoy, and shop. In recent years, mobile commerce has picked up a phenomenal pace. Experts predict that mobile commerce … Continue reading 10 Interesting Mobile Commerce Trends That Will Dominate the Ecosystem in 2020
Zachary Chertok — July 19, 2019 — July 19, 2019 The skills gap is here, and it is a pressing issue. Whether its cause is generational, educational, experiential, or a mix of all of the above, employers are contending with shrinking labor pools, expanded competition for top talent, and high turnover — it’s time to … Continue reading It’s Time to Modernize Your Learning and Development (L&D) Ecosystem
Email’s Place In The Ecommerce Ecosystem by Ray Schultz , Columnist, Yesterday Email drives only 6% of total retail site traffic, compared with 48% for direct visits and 24% for organic search, according to the B2C Dot-Com Report, a study by Episerver. But email is tied with direct as delivering the most units per order … Continue reading Email’s Place In The Ecommerce Ecosystem
Consumers’ lives haven’t changed that much but marketers are much more cautious while some are waiting for the ‘other shoe to drop.’ Greg Sterling on May 24, 2019 There was a lot of hand wringing leading up to last May’s implementation of GDPR. But since that time there have been few fines or enforcement actions, … Continue reading GDPR: A ‘Y2K’ moment or a sea change for the digital ecosystem?
Sean Caputo — February 12, 2019 — February 12, 2019 StartupStockPhotos / Pixabay Technology has helped our world achieve convenience and connectivity. However, these innovations have also cultivated a lack of another C-word: confidence. As helpful as the slew of tech tools have been, past breakdowns and future prospects leave customers feeling uneasy about what’s … Continue reading 3 Steps to Enabling Accountability in a Digital Ecosystem
