Hightouch wants to cut out the middlemen and simplify the digital ad ecosystem by integrating data onboarding with the CDP. By Mike Pastore Published on March 31, 2026 Hightouch announced today direct data onboarding integrations with The Trade Desk and Yahoo DSP. The integrations will allow media networks to list and monetize audiences in … Continue reading Hightouch streamlines the ad ecosystem with data partnerships
Agentic AI Ecosystem Brings Emotional Awareness To Onsite Search by Laurie Sullivan , Staff Writer, December 4, 2025 Onsite search and ecommerce were transformed in 2025, as retailers adopted AI technologies. Some seemed to have memories, making human interactions with technology context-aware and autonomous. Unlike older, reactive chatbots, new technologies are proactive, using multimodal options … Continue reading Agentic AI Ecosystem Brings Emotional Awareness To Onsite Search
Figma’s new tools create a design-to-deployment ecosystem Features for marketing and brand teams position Figma as a direct competitor to Canva, Adobe, WordPress and Wix. May 8, 2025 Figma is rolling out four new products and enhanced AI features for its collaborative design platform. Unveiled at its Config 2025 conference, the additions aim … Continue reading Figma’s new tools create a design-to-deployment ecosystem
Skepticism, approval and mixed feelings: people have a lot to say about Google’s reversal on third-party cookies. Anu Adegbola on July 26, 2024 After years of back and forth between Google and regulatory bodies, the news finally came that Google is scrapping plans to kill third-party cookies in Chrome. Unsurprisingly, participants in the advertising ecosystem … Continue reading Mixed reactions from ad ecosystem to Google keeping cookies
Nearly Two-Thirds Of Clicks On Google Search Remain Within Its Ecosystem by Laurie Sullivan , Staff Writer @lauriesullivan, July 5, 2024 Clicks have an impact on rankings in Google Search, making it more important for marketers to gain value from searches that do not result in a click. Nearly 59% of Google searches in the U.S. … Continue reading Nearly Two-Thirds Of Google Searches Stay Within Its Ecosystem
Privacy Sandbox raises challenges for advertising on Android devices that are quite different from the challenges presented to the Chrome browser. Kim Davis on April 1, 2024 Mobile advertising underwent an upheaval when Apple enabled the deprecation of the device identifier a couple of years ago. “We already lost about 50% of the ecosystem,” said … Continue reading What Google’s Privacy Sandbox means for the app ecosystem
YouTube’s Creative Ecosystem Contributed $25B To U.S. GDP by Laurie Sullivan , Staff Writer @lauriesullivan, July 22, 2022 The Oxford Economics Study — The State of The Creator Economy — examines how content affects the economy, assessing the economic, societal and cultural impact of YouTube in the U.S. last year. This report shows how YouTube supports … Continue reading YouTube’s Creative Ecosystem Contributed $25B To U.S. GDP
Post-COVID: 5 Mandates For The Agency Ecosystem by Sander Volten , May 12, 2021 By now, we all know that we can no longer thrive in the offices of old, and that’s true across the board — whether you’re an independent agency or network. Instead of the confining static spaces we once spent our workdays in, … Continue reading Post-COVID: 5 Mandates For The Agency Ecosystem
Asim Rais Siddiqui — April 7, 2020 A lot has changed in the last month, and that’s just putting things mildly. Since the last week or two, in the most literal sense, the world has stopped as everyone watched with disbelief the coronavirus pandemic spread its reach across every corner of the globe. As of … Continue reading How Will the Outbreak of COVID-19 Affect the Entrepreneur and Startup Ecosystem
The representatives of the Platform of Independents aim to create flexible martech solutions that work together across the entire technology stack. Jennifer Cannon on January 16, 2020 Ten marketing technology companies are leading an initiative with over 190 co-signatories to publicly pledge to design software that eliminates data siloes by shifting away from a CRM-centric … Continue reading “CRM is not enough:” Nearly 200 martech companies sign pledge to change the data ecosystem for customers
