Tag Archives: During

20 questions to ask during an email marketing platform demo

Don’t forget to ask vendors about project methodologies, reporting, and support before moving on to the negotiations and purchasing stages. Pamela Parker on June 9, 2022 When your team has decided that an enterprise email marketing platform is right for your brand, we recommend setting up demos with your short list of vendors within a … Continue reading 20 questions to ask during an email marketing platform demo →

5 tips for building customer trust during the supply chain crisis

Customer Experience

The supply chain crisis isn’t going anywhere just yet, but The Brooks Group has advice for sales, marketing and customer success teams on how to navigate it. Kim Davis on May 19, 2022 The supply chain crisis continues, partly caused by COVID-19, partly exacerbated by war in Europe, and beyond the capacity of marketers to … Continue reading 5 tips for building customer trust during the supply chain crisis →

5 ways to maintain a sense of balance during a blended work week

Work Environment

By Elizabeth Grace Saunders May 11, 2022 Find time to get a workout in? Check. Walk the dog. Check. Make a healthy meal for dinner? Working on it! With the hours recaptured from eliminating commute time, many individuals fit in more personal activities outside of work. Now that hybrid work is emerging as the … Continue reading 5 ways to maintain a sense of balance during a blended work week →

3 ways entrepreneurs keep their businesses fresh during changing times

Entrepreneurship

By Arianna O’Dell April 22, 2022 As the COVID-19 pandemic continues to touch all corners of the world, businesses have been struggling to stay afloat. Many have been forced to close their doors, and others forced to pivot or even change their business model entirely. Reports from the U.S. Bureau of Labor Statistics have … Continue reading 3 ways entrepreneurs keep their businesses fresh during changing times →

Tech companies flock to out-of-home during comeback year

Technology Transformation

Apple is second only to McDonald’s in top OOH advertisers from 2021. Chris Wood on April 14, 2022 Out-of-home (OOH) advertising isn’t just for the burger chain at the next highway stop. Tech companies are joining in on a medium that saw a boom year in 2021. And the increased interest in OOH, by tech … Continue reading Tech companies flock to out-of-home during comeback year →

Terra’s BTC Holdings Surge to Almost 40,000 During the Weekend

Bitcoin

Alejandro Arrieche Last updated: 11 April 2022 The pool of capital that backs the stablecoin TerraUST has increased to nearly 40,000 Bitcoin (BTC) by the end of the weekend as a result of a series of purchases made by the Luna Foundation Guard (LFG) – the entity that oversees the reserves that back the digital … Continue reading Terra’s BTC Holdings Surge to Almost 40,000 During the Weekend →

Google Ad Showing How App Translates Eye Movement To Run During Oscars

Google Advertisement

Google Ad Showing How App Translates Eye Movement To Run During Oscars by Laurie Sullivan @lauriesullivan, March 25, 2022 On Sunday during the 94th Academy Awards telecast, Google will debut a cinematic TV spot highlighting its free Look to Speak app, a tool available on Android phones that allows users to select from a menu of phrases … Continue reading Google Ad Showing How App Translates Eye Movement To Run During Oscars →

20 questions to ask digital asset management platform vendors during the demo

Digital Assets Management

Licensing an enterprise digital asset management platform can be a significant investment, so important to vet the software you are thinking about carefully. Pamela Parker on March 7, 2022 Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation. … Continue reading 20 questions to ask digital asset management platform vendors during the demo →

19 questions to ask customer journey analytics vendors during the demo

Customer Analytics

More marketers are evaluating these tools to help to navigate and better understand increasingly complex customer journeys. Pamela Parker on March 4, 2022 Given that customers’ journeys to purchase and beyond are growing increasingly complex due to a seemingly ever-increasing number of devices, channels and options, businesses are seeking customer journey analytics platforms to help … Continue reading 19 questions to ask customer journey analytics vendors during the demo →

32 questions to ask sales enablement vendors during a demo

Sales Strategy

Sales enablement platforms are fairly recent introductions to the tech stack, but marketers are readily adopting them to support sales teams. Pamela Parker on March 3, 2022 Sales enablement platforms provide sellers with the content resources they need to engage buyers in a way that adds value, while also educating salespeople on the marketplace through … Continue reading 32 questions to ask sales enablement vendors during a demo →