Tag Archives: During

20 questions to ask customer data platform vendors during the demo

You want to learn how easy a platform is to use and whether the vendor seems to understand your business and your marketing needs. Pamela Parker on January 20, 2023 When it comes time to purchase or upgrade a customer data platform (CDP) for your organization, the demo can be the best way to really … Continue reading 20 questions to ask customer data platform vendors during the demo →

7 Ways Entrepreneurs Can Inject New Capital Into Their Business During a Recession

Economic Recession

7 Ways Entrepreneurs Can Inject New Capital Into Their Business During a Recession Due / 22 Sep 2022 Recessions are an inevitable part of the market cycle — and there’s no denying that they can be scary for consultants and the businesses they work with. Regardless of the size of the business, a recession … Continue reading 7 Ways Entrepreneurs Can Inject New Capital Into Their Business During a Recession →

Thousands of Google’s cafeteria workers ‘quietly unionized during the pandemic,’ report says

Employee Strikes

Google’s ‘raters’ are pushing for $15 an hour The company raised wages for some vendors, but RaterLabs wasn’t one of them. A. Khalid @askhalid SOPA Images via Getty Images Part-time employees at RaterLabs — an AI vendor whose only known client is Google — are campaigning to qualify for the $15 hourly minimum wage … Continue reading Thousands of Google’s cafeteria workers ‘quietly unionized during the pandemic,’ report says →

Uber partners with ADT so you can now call or text a safety agent during your ride

Uber

By Jessica Bursztynsky August 30, 2022 Uber is introducing a new slate of safety features to its app in an effort to ensure user safety. Riders can now contact a safety agent with ADT Security Services while using the Uber app, via call or text, to monitor the trip and reach out to 911 … Continue reading Uber partners with ADT so you can now call or text a safety agent during your ride →

Beyoncé narrates Gatorade’s Serena Williams ad salute during the VMAs

Marketing Innovation

By Jeff Beer August 29, 2022 During last night’s MTV Video Music Awards (VMAs), the newest Beyoncé video dropped. Sort of. While it was directed by Jake Nava, the same person who helmed “Crazy In Love” and “Single Ladies,” this was no ordinary music video. It was a Gatorade ad and … Continue reading Beyoncé narrates Gatorade’s Serena Williams ad salute during the VMAs →

Digital life insurance took off during COVID-19. Ladder wants to keep the momentum going

World Level Problems

By Shalene Gupta August 12, 2022 Jamie Hale, CEO and cofounder of digital life insurance firm Ladder, looks like he’s perpetually smiling. Even when he dives into statistics, there’s a smile tucked into his voice. When Hale was 11, his father passed away unexpectedly. His father’s life insurance policy meant he and his mother … Continue reading Digital life insurance took off during COVID-19. Ladder wants to keep the momentum going →

3 Practical Ways To Market To Moms During a Recession

Marketing Trends

3 Practical Ways To Market To Moms During a Recession by Maria Bailey , Columnist, August 8, 2022 Regardless of the term you use to describe today’s economy, we can all agree that as the household manger, moms are being challenged to stretch their family’s dollar. A trip to the grocery store requires a new … Continue reading 3 Practical Ways To Market To Moms During a Recession →

20 questions to ask during an email marketing platform demo

Email Marketing Platforms

Don’t forget to ask vendors about project methodologies, reporting, and support before moving on to the negotiations and purchasing stages. Pamela Parker on June 9, 2022 When your team has decided that an enterprise email marketing platform is right for your brand, we recommend setting up demos with your short list of vendors within a … Continue reading 20 questions to ask during an email marketing platform demo →

5 tips for building customer trust during the supply chain crisis

Customer Experience

The supply chain crisis isn’t going anywhere just yet, but The Brooks Group has advice for sales, marketing and customer success teams on how to navigate it. Kim Davis on May 19, 2022 The supply chain crisis continues, partly caused by COVID-19, partly exacerbated by war in Europe, and beyond the capacity of marketers to … Continue reading 5 tips for building customer trust during the supply chain crisis →

5 ways to maintain a sense of balance during a blended work week

Work Environment

By Elizabeth Grace Saunders May 11, 2022 Find time to get a workout in? Check. Walk the dog. Check. Make a healthy meal for dinner? Working on it! With the hours recaptured from eliminating commute time, many individuals fit in more personal activities outside of work. Now that hybrid work is emerging as the … Continue reading 5 ways to maintain a sense of balance during a blended work week →