By Arianna O’Dell April 22, 2022 As the COVID-19 pandemic continues to touch all corners of the world, businesses have been struggling to stay afloat. Many have been forced to close their doors, and others forced to pivot or even change their business model entirely. Reports from the U.S. Bureau of Labor Statistics have … Continue reading 3 ways entrepreneurs keep their businesses fresh during changing times
Apple is second only to McDonald’s in top OOH advertisers from 2021. Chris Wood on April 14, 2022 Out-of-home (OOH) advertising isn’t just for the burger chain at the next highway stop. Tech companies are joining in on a medium that saw a boom year in 2021. And the increased interest in OOH, by tech … Continue reading Tech companies flock to out-of-home during comeback year
Alejandro Arrieche Last updated: 11 April 2022 The pool of capital that backs the stablecoin TerraUST has increased to nearly 40,000 Bitcoin (BTC) by the end of the weekend as a result of a series of purchases made by the Luna Foundation Guard (LFG) – the entity that oversees the reserves that back the digital … Continue reading Terra’s BTC Holdings Surge to Almost 40,000 During the Weekend
Google Ad Showing How App Translates Eye Movement To Run During Oscars by Laurie Sullivan @lauriesullivan, March 25, 2022 On Sunday during the 94th Academy Awards telecast, Google will debut a cinematic TV spot highlighting its free Look to Speak app, a tool available on Android phones that allows users to select from a menu of phrases … Continue reading Google Ad Showing How App Translates Eye Movement To Run During Oscars
Licensing an enterprise digital asset management platform can be a significant investment, so important to vet the software you are thinking about carefully. Pamela Parker on March 7, 2022 Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation. … Continue reading 20 questions to ask digital asset management platform vendors during the demo
More marketers are evaluating these tools to help to navigate and better understand increasingly complex customer journeys. Pamela Parker on March 4, 2022 Given that customers’ journeys to purchase and beyond are growing increasingly complex due to a seemingly ever-increasing number of devices, channels and options, businesses are seeking customer journey analytics platforms to help … Continue reading 19 questions to ask customer journey analytics vendors during the demo
Sales enablement platforms are fairly recent introductions to the tech stack, but marketers are readily adopting them to support sales teams. Pamela Parker on March 3, 2022 Sales enablement platforms provide sellers with the content resources they need to engage buyers in a way that adds value, while also educating salespeople on the marketplace through … Continue reading 32 questions to ask sales enablement vendors during a demo
These platforms can provide marketers with valuable insights into how to better allocate their resources. Pamela Parker on March 1, 2022 With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the … Continue reading 19 questions to marketing attribution and predictive analytics vendors during a demo
If you’re not able to deliver the kind of speed and user experience you require to any or all of your channels, a DXP might solve these problems for you. Pamela Parker on February 28, 2022 Digital experience platforms are hot right now. That’s because DXPs, and the headless and hybrid CMS that are central … Continue reading 13 questions to ask digital experience platform vendors during the demo
There’s an entire digital ecosystem built around the Super Bowl that brands are using to build awareness and deep conversations with customers. Chris Wood on February 10, 2022 For a long time, marketers have leveraged tie-ins and other supporting initiatives around the Super Bowl, which remains one the biggest yearly events in marketing. Big spenders … Continue reading How marketers are leveraging digital channels during the Super Bowl, with or without a spot during the big game
