Bob HutchinsAugust 3, 2015 Want to know where the future of digital marketing is headed? Then look to where the movers-and-shakers of the social media marketing landscape have just been. In a recent blog post, AdWeek rounded up eight top digital marketing stories from the last few weeks. This is valuable information for any brand … Continue reading Bright Future: AdWeek Drops 8 Big Digital Marketing Trends
Other tools — search engines, coupons, retailer emails, etc. — have more overall users, but people who use social media to shop are more apt to be swayed by that use, Epsilon survey finds. Martin Beck on July 13, 2015 Bloomua / Shutterstock.com The use of social media as a consumer shopping aid appears to … Continue reading Survey: Shoppers’ Use Of Social Media Drops, But It Remains Vital To Those Who Use It
Google takes another step away from the days of heavy promotion of the social network on other Google products. Martin Beck on June 1, 2015 Back when Google was promoting Google+ strongly, it added a link to the social sharing service from many of its other properties, including Gmail, YouTube and the main search page … Continue reading Google Drops Google+ Promotion From Gmail, Search & Other Google Services (DD)
