Angela Hausman, PhD April 13, 2021 Lots of people think of themselves as entrepreneurs, but few really understand what goes into becoming an entrepreneur. However, if you’re passionate about creating innovative new products, dedicated to launching successful startups, and committed to growing your small businesses into a thriving enterprise, you certainly deserve to be known … Continue reading Becoming an Entrepreneur and Driving the Economy
Gaurav Belani April 8, 2021 The world is going digital. So are we. We all knew the path towards this progression would come soon enough, but 2020 ensured a major leap in the process. The COVID-19 pandemic, while severely restricting the movement of people around the globe, mobilised said masses towards the online businesses that … Continue reading 5 Reasons Why Digital Transformation Can Be a Driving Force For Small Businesses
Blair Nicole Nastasi February 8, 2021 As the Covid-19 pandemic continues to change the landscape of organizations around the world, business leaders are still struggling to adapt to the new norm. With many employees still working from home and nearly every industry conducting more business remotely, businesses have found it a challenge keeping employees engaged. … Continue reading Driving Employee Engagement Should Be First Priority For Business Leaders in 2021
Shashin Shah October 23, 2020 The Covid-19 pandemic has brought about significant changes in the global business environment. Especially in the retail space, brands are being compelled to step out of the comfort zone and adapt to new buying behaviors. While this disruption has changed the game, the goal remains the same – to provide … Continue reading How PIM Is Driving Innovation in Retail During the Pandemic
Syed Balkhi October 21, 2020 Do you want to drive more traffic to your online store? If so, you’re not alone. Business owners and marketing teams across all industries strive to get more people to visit their website. The more traffic you can generate, the better chance you have at getting more sales, leads, and … Continue reading 5 Insider Tips For Driving More Traffic To Your Online Store
Paula Chiocchi October 3, 2020 With increased privacy regulations and major browsers removing support of third-party cookies, many digital marketers are trying to figure out what’s next. The upset has also led to some confusion of the impact on third-party data. While third-party cookies are a type of third-party data, they are not one and … Continue reading The Rise of Third-Party Data: 4 Reasons Why It’s Driving Digital Marketing
Wibbitz surveyed 1,000 consumers to learn out more about their Instagram usage and found people were more likely to buy something after watching an in-stream video ad versus a Story Ad. Amy Gesenhues on September 26, 2019 Advertisers wanting to drive more purchases on Instagram may want to focus on in-stream video ads over Story … Continue reading Instagram in-stream video ads driving more purchases than Story Ads: Report
Susan Friesen — August 20, 2019 Follow @eVisionMedia — August 20, 2019 5 Social Media Selling Tips & Warnings Social media is one of the best marketing tools out there: you can grow and reach a large audience with content and ads, and people who like and/or follow you are your fans, so they’re already … Continue reading Selling on Social Media Without Driving People Away
Evaluating a few key questions can help your team create respectful, inclusive and more effective marketing campaigns. Ronald Dod on August 9, 2019 at 11:55 am American society isn’t just more diverse than it’s ever been – that diversity is now highly visible. More than ever, consumers are demanding marketing that pays attention to representation … Continue reading Here’s why the demand for diversity is driving digital marketing success
Google, Bing Driving Changes In CTRs, CPCs by Laurie Sullivan , Staff Writer @lauriesullivan, June 12, 2019 Click-through rates continue to decline, but marketers keep increasing budgets for paid-search ads running on Google and Bing. Could that mean the cost to seal the deal with a customer keeps rising? It’s unclear by how much, as both … Continue reading Google, Bing Driving Changes In CTRs, CPCs
