Leverage data and AI strategies to drive customer retention through personalization and tailored marketing efforts. Greg Kihlstrom on February 21, 2024 In my last article, we looked at how to best use data during the purchase stage of the customer journey and how effective use of data can enhance outcomes for both the customer and … Continue reading Driving growth through data: Optimizing the retention stage
B2B content marketing has emerged as a powerful tool for businesses to engage, educate, and convert their target audience. Chris Wood on February 20, 2024 B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience and drive conversions. In this article, we will explore the fundamentals of … Continue reading B2B content marketing: Driving success through strategic content creation
Leverage data in the purchase stage to increase conversion rates, average order value and lifetime customer value. Greg Kihlstrom on January 11, 2024 Without good data collection, access and analysis, it is harder for brands to understand their customers. Likewise, it is more difficult for customers to indicate their preferences for the brands they support. … Continue reading Driving growth through data: Optimizing the purchase stage
Scott Brinker and Frans Riemersma report that 2,042 new martech tools were introduced in the last six months, 73% of them powered by artificial intelligence. Kim Davis on December 5, 2023 The martech landscape is expanding and AI is the prime driving force. That’s the topline news from the “Martech 2024” report released today. And, … Continue reading AI driving an exponential increase in marketing technology solutions
By Nate Berg Artificial intelligence could be the savior of the office building. Unlike many tech companies that are actively downsizing office space and waffling on RTO timing and policies, AI companies are seeing the need for physical office space to do their suddenly desirable work. The real estate services firm JLL estimates that … Continue reading AI is driving the return to office
Microsoft Brings More Ads To Bing, Edge: Eyes Publisher Rev Share by Laurie Sullivan @lauriesullivan, March 30, 2023 Microsoft has introduced plans for additional ads in its AI-powered Bing search engine and Edge browser, with a goal to drive more traffic to publisher sites — demonstrating that the company is finally getting serious about competing … Continue reading Microsoft Brings More Ads To AI-Powered Bing, Edge, Driving Traffic To Publisher Sites
Jeremy Cornfeldt Driving Tinuiti As First President by Laurie Sullivan @lauriesullivan, March 28, 2023 Tinuiti, one of the largest independent performance-marketing agencies, on Tuesday announced the appointment of Jeremy Cornfeldt as its first president. Cornfeldt brings over two decades of agency, media, performance marketing and brand experience to oversee the agency’s daily operations and guide … Continue reading Jeremy Cornfeldt Driving Tinuiti As First President
By Jessica Bursztynsky November 07, 2022 Life in the Gig Economy is a new series that tells the stories of workers in an industry relied upon by millions. If you’d like to share your story, email staff writer Jessica Bursztynsky at Jessicabursz@proton.me Anthony Diaz is 30 years old and has worked … Continue reading Life in the Gig Economy: The guy who’s driving Lyft and Uber to save up for a career in day trading
Key Exec Driving Apple Web Search Leaves To Rejoin Google by Laurie Sullivan @lauriesullivan, November 11, 2022 Four years after Laserlike was acquired by Apple to boost its web search technology, at least one of the three founders has quit to rejoin Google. Anand Shukla, Srinivasan Venkatachary, and Steven Baker were Google employees prior to … Continue reading Key Exec Driving Apple Web Search Leaves To Rejoin Google
By Mark C. Crowley March 05, 2022 It is rather staggering that nearly 69 million people quit their jobs in America last year—and the common assumption is that everyone who resigned found a new employer willing to give them a meaningful bump in pay. Aligned to this thinking, of course, companies could effectively end … Continue reading It’s not just money. This is what’s still driving the Great Resignation
