Tag Archives: Driving

5 ways MOps can stop order-taking and start driving strategy

Marketing Operations

Stuck in execution mode? Marketing ops can be more than firefighting. Here’s how to reclaim time and drive strategy. Ali Schwanke on September 2, 2025       MOps professionals are the backbone of modern marketing. But somewhere between the constant pings, last-minute quick asks and dashboard emergencies, it’s far too easy to slide into a role … Continue reading 5 ways MOps can stop order-taking and start driving strategy →

LLMs, AI Overviews may be quietly driving homepage traffic

AI Tools

Sitewide clicks are down, but clicks to homepages are up 10.7%. Your homepages may become even more valuable in AI search experiences. Danny Goodwin on May 23, 2025       Google’s AI Overviews and large language models (LLMs) have severely eroded clicks, click-through rates, and organic traffic to websites. But a new Siege Media report may have found a silver … Continue reading LLMs, AI Overviews may be quietly driving homepage traffic →

Driving customer growth with value-based B2B marketing

Growth Challenges

B2B buyers want outcomes, not specs. Help them make smarter decisions with strategic, insight-driven messaging. Philip Black on April 17, 2025   In a market saturated with feature-focused messaging, it’s more important than ever to quantify and communicate value — especially amid economic uncertainty and waning consumer confidence. For organizations looking to grow their customer base … Continue reading Driving customer growth with value-based B2B marketing →

Wealthier Americans are driving retail spending

Retail Industry

October 19, 2024 Wealthier Americans are driving retail spending Lower-income consumers, by contrast, have been disproportionately squeezed by higher-priced rent, groceries, and other necessities, leaving them less able to spend on discretionary items. BY Associated Press It’s a trend that has surprised many: Why, despite being squeezed by high prices, have Americans kept spending at retail … Continue reading Wealthier Americans are driving retail spending →

DJT stock price: Donald Trump’s stock has jumped 84% in the past two weeks. What’s driving it?

Stock Market

October 14, 2024 DJT stock price: Donald Trump’s stock has jumped 84% in the past two weeks. What’s driving it? Trump Media’s DJT stock has been on a tear in October after hitting a 52-week low in September. Here’s what’s driving the recent stock rally. BY Chris Morris Fears that shares of Trump Media (Nasdaq: DJT) … Continue reading DJT stock price: Donald Trump’s stock has jumped 84% in the past two weeks. What’s driving it? →

Playing the Long Game: How the KPMG Women’s PGA Championship is Driving Technology Innovation

Technology Innovation

July 11, 2024 Playing the Long Game: How the KPMG Women’s PGA Championship is Driving Technology Innovation KPMG has a 10-year history of elevating women’s golf through the KPMG Women’s PGA Championship, and the next advancement was about technology BY FastCo Works At this year’s KPMG Women’s PGA Championship at Sahalee Country Club, seasoned competitor Amy … Continue reading Playing the Long Game: How the KPMG Women’s PGA Championship is Driving Technology Innovation →

3 ways to optimize your marketing funnel for driving revenue and leads

Marketing Guide

Here’s how marketing can impact business through measurement, common goals and improvement to the customer journey. Chris Wood on May 29, 2024   How should marketers approach the daunting task of reining in and improving the marketing funnel? Recently at The MarTech Conference, two marketing leaders discussed this precise task. (Free registration to view the … Continue reading 3 ways to optimize your marketing funnel for driving revenue and leads →

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