Tag Archives: Driving

Here’s why the demand for diversity is driving digital marketing success

Evaluating a few key questions can help your team create respectful, inclusive and more effective marketing campaigns. Ronald Dod on August 9, 2019 at 11:55 am American society isn’t just more diverse than it’s ever been – that diversity is now highly visible. More than ever, consumers are demanding marketing that pays attention to representation … Continue reading Here’s why the demand for diversity is driving digital marketing success

Web Development Issues: 7 Reasons Why Your Website Isn’t Driving Business

Chris London — April 25, 2019 Follow @Pixel_Pro — April 25, 2019 Is your website failing to drive business? You may be having problems with your web development. Read more here. You launched your new e-commerce website and you’re excited about the promise of increased business. You sit back and wait for the traffic to … Continue reading Web Development Issues: 7 Reasons Why Your Website Isn’t Driving Business

5 Tips for Driving More Offline Conversions with Search Marketing

Louise Thompson — February 7, 2019 — February 7, 2019 We may live in a digital world, but offline sales still drive the consumer economy. In fact, the vast majority of purchases happen offline through phone calls and in-store visits. To be successful in today’s hyper-competitive world of search, marketers must optimize not only for … Continue reading 5 Tips for Driving More Offline Conversions with Search Marketing

Search Leads In Driving Election Day Online Sales

Search Leads In Driving Election Day Online Sales by Laurie Sullivan , Staff Writer @lauriesullivan, (November 08, 2018) Search became the top promotional driver for retailers on Election Day, according to data released by Adobe on Wednesday. Paid-search advertisements made up 22.2% of sales on Election Day, with email at 18% and shopper helper sites at 5.4%. Social … Continue reading Search Leads In Driving Election Day Online Sales

The 5-step approach to driving retail growth

Here’s what successful retailers are doing to survive and thrive in the current competitive environment. Jordan Elkind on November 2, 2018 at 4:24 pm Most retail marketers are familiar with the concept of the retail apocalypse. Legacy retailers are increasingly losing ground to the one-click convenience, price transparency, and the endless assortment offered by Amazon … Continue reading The 5-step approach to driving retail growth

How Advanced Manufacturing Is Driving The U.S. Economy [Infographic]

Brian Wallace — September 20, 2018 Follow @nowsourcing — September 20, 2018 Driving more innovation and responsible for more than 3/4 of all private sector research and development, advanced US manufacturing is growing into an essential industry. Though our imports far surpass our exports, American manufacturing supports the economy as well as local communities. For … Continue reading How Advanced Manufacturing Is Driving The U.S. Economy [Infographic]