Tag Archives: Drives

Optimized Bidding Drives Programmatic Outcomes In McDonald’s Campaign

Programmatic Campaigns

Optimized Bidding Drives Programmatic Outcomes In McDonald’s Campaign by Laurie Sullivan , Staff Writer, October 28, 2025 McDonald’s gained “substantial” performance based on industry benchmarks in a recent campaign through the recent integration of OpenX Technologies, an omnichannel supply-side platform, and Attain, which provides live purchase data. The integration enables advertisers to measure sales lift, … Continue reading Optimized Bidding Drives Programmatic Outcomes In McDonald’s Campaign →

9 essential tips for building a website that drives conversions

Website Development Hints

Your website can do more than inform — it can convert. These tips will turn your site into your hardest-working salesperson. Bunny Tharpe on April 1, 2025   Your website is more than a digital brochure. It’s the foundation of brand credibility, lead generation and customer engagement. Unlike social media, which has algorithms dictating visibility, … Continue reading 9 essential tips for building a website that drives conversions →

How client-centric thinking drives growth

Customer Engagement

March 31, 2025 How client-centric thinking drives growth BY Greg James The economy is something of a rollercoaster and consumer behavior is shifting just as fast. From fluctuating costs to changing shopping habits, today’s market represents a real opportunity to support transformation for brands. As trusted marketing partners, our role isn’t to predict what’s next but … Continue reading How client-centric thinking drives growth →

Why career diversity drives martech team success

Diversity

Here’s how bringing together a wide range of career experiences leads to more innovative solutions and improved organizational outcomes. Steve Petersen on January 13, 2025   Diversity and inclusion in marketing can improve business outcomes. Just as assembling a team from different personal backgrounds yields positive outcomes, a team with diverse career backgrounds can benefit … Continue reading Why career diversity drives martech team success →

How employee experience drives customer satisfaction

Employee Engagement

Dive into research findings and real-world examples of how positive employee experiences translate to better customer experiences. Alicia Arnold on August 23, 2024   The connection between employee experience (EX) and customer experience (CX) is well-documented, with both anecdotal evidence and statistical data supporting the correlation. Research indicates that positive EX leads to superior CX, … Continue reading How employee experience drives customer satisfaction →

Quest 3 drives huge quarterly revenue of over $1 billion for Meta’s Reality Labs

Meta-Facebook Labs

Quest 3 drives huge quarterly revenue of over $1 billion for Meta’s Reality Labs   Paul McNally / Last Updated: Feb 2, 2024   Meta’s Quest 3 headset had a strong Q4 last year. At stages over the holiday period, it was outselling Sony’s PSVR2 by 30 units to one on Amazon in the run-up … Continue reading Quest 3 drives huge quarterly revenue of over $1 billion for Meta’s Reality Labs →

The backlash against DEI is bad business. Here are 4 ways in which inclusion drives growth

Growth Strategy

  By Mita Mallick January 19, 2024 There has recently been an intense DEI backlash felt across the country, from legislation being passed locally and nationally, to companies defunding DEI initiatives, to leaders like Elon Musk saying things like “DEI must DIE.” Now, many are questioning the future of DEI work. But now is not … Continue reading The backlash against DEI is bad business. Here are 4 ways in which inclusion drives growth →

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