By spreading your budget across too many keywords, gathering data to intelligently shift budget towards terms that convert to meaningful sales is nearly impossible. Andrew Waber on August 2, 2019 For particularly popular, lucrative search terms on Amazon, organically moving up towards the top of the first page of results is a long-term challenge, … Continue reading Don’t fall for the ‘magic keyword’ trap on Amazon
Carolee Bennett — July 25, 2019 Follow @medialogic — July 25, 2019 Scrolling through your feed on any social media platform tells you one of the most important things you need to know about social content: video grabs your attention. This is exactly why, after pointing to how important video has become on every platform … Continue reading You Don’t Have to Be a Big Bank to “Chase” This Video Strategy
Lorena Harris — July 12, 2019 — July 12, 2019 As we discussed in part 2 of this series, even the largest and oldest companies are facing a new B2B selling environment where “old school” marketing and sales just doesn’t work like it did. Companies that talk to their prospects instead of listening and working … Continue reading When Your Buying Stages Don’t Match Your Customer’s Needs: Lessons in Customer Experience – Part 3
When Your Brand Finally Realizes It’s Not All About You | Lessons in Customer Experience part 2 As we discussed in part 1 of this series, much of today’s B2B selling cycle happens online without human interaction. When done right, the brand delivers a clearly-defined experience driven in large part by the customer’s previous … Continue reading When Your Brand Finally Realizes It’s Not All About You | Lessons in Customer Experience part 2
When Marketing Prospects Don’t Want to Play Your Way | Lessons in Customer Experience part 1 Whether you want to believe it or not, customer experience is the new battleground by which business will be won or lost. Over the next four months, we will be publishing a 4-part blog series discussing key lessons … Continue reading When Marketing Prospects Don’t Want to Play Your Way | Lessons in Customer Experience part 1
Emily Bermes — July 5, 2019 — July 5, 2019 This is for people that may be going through a 360 process. And it doesn’t really matter if it’s an electronic 360 where people are giving their feedback over the computer, or if it’s an interview-based 360 where you’ve got a consultant interviewing folks around … Continue reading Don’t Dos: 120 Seconds to Better Leadership
Our shared experience and knowledge will lead to better informed best practices because collaboration is the real way to advance our industry. Ryan Phelan on July 3, 2019 I’m noticing a trend among some email speakers lately – when they want to promote a new idea, they smack down the best practice that relates to … Continue reading Don’t be too quick to dismiss established best practices for email
Jimmy Rodela — July 1, 2019 Follow @dbjim21 — July 1, 2019 (Image Source: Unsplash) Here’s a reality check: Not everyone has what it takes to become an entrepreneur. A lot of people dream of becoming one. Sure. But a good majority of them don’t even take the first step towards their path to success. … Continue reading 5 Characteristics of a Successful Entrepreneur (That Wantrepreneurs Don’t Have)
Bob Van Rossum — July 1, 2019 Follow @BobVR — July 1, 2019 As a marketing recruitment firm, every day we get the opportunity to help marketers move their career forward. Since 1996, MarketPro’s marketing recruiters have successfully matched high-performing marketers with clients who need a specific set of skills and experience to take their … Continue reading Marketing Recruitment 101: 3 Job Search Mistakes You Don’t Know You’re Making
Our approach to adopting new marketing technology doesn’t need to be so black and white. Jennifer Cannon on June 19, 2019 Agile martech adoption is an everyday part of life for many digital marketers. Daily scrum calls on new apps, testing out use cases and managing implementations have become an essential part of successful digital … Continue reading Adopting new martech? You don’t have to choose between agile and waterfall
