The real problem in paid search right now is our belief that we can track everything. Kirk Williams on November 20, 2019 Is advertising the “new dot com bubble” according to this intriguing article written on The Correspondent? I’ve been chewing on this question since the article came out a couple of weeks ago. Well, … Continue reading Digital advertising is not the dot com bubble, improper attribution is
Tag Archives: Digital
State of Digital Marketing – Priorities, Challenges, Trends and More
Larisa Bedgood — November 15, 2019 Follow @www.twitter.com/V12Data State of Digital Marketing – Priorities, Challenges, Trends and More In today’s connected, always-on world, over 4.33 billion people are now active internet users, which is about 56% of the global population. And this number only continues to grow. Interacting with friends, family and brands through social, … Continue reading State of Digital Marketing – Priorities, Challenges, Trends and More
How to Growth Hack Your Digital Channels
Brian Johnson — November 12, 2019 What’s the funniest review you’ve ever seen on Yelp? My personal favorite is when I saw a review for an All-You-Can-Eat sushi restaurant that complained that their kid ate just a bit too much sushi and let’s just say there were consequences. The review blamed the restaurant for charging … Continue reading How to Growth Hack Your Digital Channels
How to avoid the creep-factor when building digital experiences powered by machine learning
The purpose of tech is to advance the human experience, not the other way around, says Katrina Taylor, head of user experience and product design for fashion rental site Armoire. Amy Gesenhues on November 8, 2019 When building a fashion site designed to recommend personalized styles for customers, Armoire knew it had to deliver a … Continue reading How to avoid the creep-factor when building digital experiences powered by machine learning
Happy Birthday to You, Digital Advertising
Wesley MacLaggan — November 5, 2019 On October 27th, digital advertising celebrated its 25th birthday! They say your 20s is the most important decade of your life. Let’s look back at what happened in the past 25 years of digital advertising’s formative history. Always the journey, often the destination Over the years, due largely in … Continue reading Happy Birthday to You, Digital Advertising
Social Media and Digital Marketing Success Requires a Marriage, Not a One Night Stand
Pam Moore — November 1, 2019 Follow @pammktgnut As humans, instant gratification is in our DNA. We live in a society that is built on instant gratification. When we want something, we want it now. We don’t want to wait in line or even wait for a mobile web page to load on our device. … Continue reading Social Media and Digital Marketing Success Requires a Marriage, Not a One Night Stand
Is This the Beginning of the End for Digital Marketing?
Kyle Weber — November 1, 2019 Whether it’s Elon Musk making dark predictions about AI, or Hollywood adding another chapter to the Terminator franchise, the idea of a robot takeover is as mainstream as ever. While movies like The Matrix and iRobot have their own unique wrinkles, we know the broad strokes of the story … Continue reading Is This the Beginning of the End for Digital Marketing?
The Best Digital Marketing Lessons From Horror Movie Monsters
Anna Izenman — October 30, 2019 I was working in my lab, late one night, when my eyes beheld an eerie sight – it was once again my turn in the Three Girls rotation for a feature blog article! After spending a few minutes doing the keyboard mash, I decided to pull inspiration from the … Continue reading The Best Digital Marketing Lessons From Horror Movie Monsters
What a Digital Marketing Persona *Really* Is (and How to Create Them)
Lisa Chappell — October 28, 2019 Nowadays, 89 percent of customers begin their buying process with a search engine (hello, Google). With the majority of your potential customers relying on online resources, how do you drive traffic from the right crowd? This is where buyer personas come in. Buyer personas help you effectively connect your … Continue reading What a Digital Marketing Persona *Really* Is (and How to Create Them)
3 Critical Business Skills Every Digital Marketer and Social Media Manager Must Master [Podcast]
Pam Moore — October 25, 2019 Follow @pammktgnut Are you a digital or social marketer leader wanting to progress in your business and marketing career? Do you find yourself getting stuck, getting passed over for promotions? Do you often find it hard to win budgets, grow your team or simply justify your own job? … Continue reading 3 Critical Business Skills Every Digital Marketer and Social Media Manager Must Master [Podcast]
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