Tag Archives: Digital

Why Digital Executive Search Firm Recommends Headless Commerce

Bob Van Rossum March 4, 2021 From social commerce to volumetric videos, buying products online should be anything but boring. Today, customers use an average of nine different channels to browse inventory, seek advice, and make purchases. Within these channels, companies have so many options to engage with customers and build a personal bond. Whether … Continue reading Why Digital Executive Search Firm Recommends Headless Commerce →

What CMOs Know: They Expect An Uptick In Digital Spending This Year

Content Strategy

What CMOs Know: They Expect An Uptick In Digital Spending This Year by Ray Schultz , Columnist, March 1, 2021 CMOs are reasonably optimistic as they move into 2021. For starters, 48% feel business conditions will be positive this year, up from 20% in 2021. Granted, 35.6% say conditions will be negative, but 62.5% believe … Continue reading What CMOs Know: They Expect An Uptick In Digital Spending This Year →

Tips for Measuring the ROI of Digital Marketing and Growing

Digital Marketing

Angela Hausman, PhD March 1, 2021 In the bad old days, digital marketing was a free-for-all where instant gurus touted their money-making formulas (usually a little better than snake oil salesmen) and deluded followers into spending thousands for coaching programs that didn’t work. Of course, without metrics for measuring the ROI of digital marketing, these … Continue reading Tips for Measuring the ROI of Digital Marketing and Growing →

Quick Guide to MarTech & Digital Analytics Platforms

Digital Tools

Ken Fortney February 25, 2021 Marketing technology, or MarTech, is a fast-paced industry with new updates every year. MarTech has given 21st Century marketers the ability to cut costs, increase sales, and shrink the amount of labor typically required to keep track of various marketing components. But perhaps the most impressive offspring of MarTech is … Continue reading Quick Guide to MarTech & Digital Analytics Platforms →

How Digital Businesses Should Conduct Operations in a Post-Pandemic World

Digital Transformation

Eleanor Hecks February 20, 2021 Digital businesses might not be the first industry you think of when considering COVID-19-related changes. However, there are many areas where companies of all types have had to embrace shifting perspectives, immediate concerns, and long-term thinking. In spring 2020, the U.S. Census Bureau began conducting surveys of small business owners … Continue reading How Digital Businesses Should Conduct Operations in a Post-Pandemic World →

Pandemic Accelerated Shift To Digital, And Nobody Is Going Back: Study

Digital Transformation

Pandemic Accelerated Shift To Digital, And Nobody Is Going Back: Study by Ray Schultz , February 17, 2021 Most brands agree that the pandemic accelerated their digital transformation, according to Making the Leap to a Digital-First Enterprise, a study from Amplitude, conducted by Harvard Business Review Analytic Services. Of 295 global business executives polled, 97% … Continue reading Pandemic Accelerated Shift To Digital, And Nobody Is Going Back: Study →

Partnerships in Digital Business: Finding Your Perfect Match

Digital Transformation

Irina Weber February 13, 2021 If you are a lonely entrepreneur on Valentine’s Day, know that you are not alone and many businesses are also looking for someone to help them take things to the next level. Once you understand what it is your business is missing, your gut will point you towards the right … Continue reading Partnerships in Digital Business: Finding Your Perfect Match →

Using Digital Marketing to Reach Your Customers

Digital Marketing

Daniel Hopper February 11, 2021 The internet is a massive part of our lives. We use the internet for all sorts of things?—?to socialise, learn, or entertain us. It is where many of us spend a lot of our time. Because we are spending so much time online, the internet has become a powerful tool … Continue reading Using Digital Marketing to Reach Your Customers →

5 Digital Marketing Trends to Watch Out For in 2021

Digital Marketing Trends

Saher Shohdan February 7, 2021 The year 2020 has been a rollercoaster ride for marketers due to the COVID-19 pandemic. Yet, despite various drawbacks, certain marketing trends managed to thrive on the scene with great headwinds into 2021. E-commerce took off as e-commerce proliferated with the stay-at-home trends, and TikTok became the new social media … Continue reading 5 Digital Marketing Trends to Watch Out For in 2021 →

Digital Marketing Trends in 2021

Digital Marketing Trends

Sophie Beard February 4, 2021 How will digital marketing change in 2021? Well, it will in some rather obvious ways after a year that everyone wants to forget. But the impact of last year has affected audience behaviour. So what is 2021 looking like? Digital marketing is always changing. But last year was a strange … Continue reading Digital Marketing Trends in 2021 →