Ken Fortney February 25, 2021 Marketing technology, or MarTech, is a fast-paced industry with new updates every year. MarTech has given 21st Century marketers the ability to cut costs, increase sales, and shrink the amount of labor typically required to keep track of various marketing components. But perhaps the most impressive offspring of MarTech is … Continue reading Quick Guide to MarTech & Digital Analytics Platforms
Eleanor Hecks February 20, 2021 Digital businesses might not be the first industry you think of when considering COVID-19-related changes. However, there are many areas where companies of all types have had to embrace shifting perspectives, immediate concerns, and long-term thinking. In spring 2020, the U.S. Census Bureau began conducting surveys of small business owners … Continue reading How Digital Businesses Should Conduct Operations in a Post-Pandemic World
Pandemic Accelerated Shift To Digital, And Nobody Is Going Back: Study by Ray Schultz , February 17, 2021 Most brands agree that the pandemic accelerated their digital transformation, according to Making the Leap to a Digital-First Enterprise, a study from Amplitude, conducted by Harvard Business Review Analytic Services. Of 295 global business executives polled, 97% … Continue reading Pandemic Accelerated Shift To Digital, And Nobody Is Going Back: Study
Irina Weber February 13, 2021 If you are a lonely entrepreneur on Valentine’s Day, know that you are not alone and many businesses are also looking for someone to help them take things to the next level. Once you understand what it is your business is missing, your gut will point you towards the right … Continue reading Partnerships in Digital Business: Finding Your Perfect Match
Daniel Hopper February 11, 2021 The internet is a massive part of our lives. We use the internet for all sorts of things?—?to socialise, learn, or entertain us. It is where many of us spend a lot of our time. Because we are spending so much time online, the internet has become a powerful tool … Continue reading Using Digital Marketing to Reach Your Customers
Saher Shohdan February 7, 2021 The year 2020 has been a rollercoaster ride for marketers due to the COVID-19 pandemic. Yet, despite various drawbacks, certain marketing trends managed to thrive on the scene with great headwinds into 2021. E-commerce took off as e-commerce proliferated with the stay-at-home trends, and TikTok became the new social media … Continue reading 5 Digital Marketing Trends to Watch Out For in 2021
Sophie Beard February 4, 2021 How will digital marketing change in 2021? Well, it will in some rather obvious ways after a year that everyone wants to forget. But the impact of last year has affected audience behaviour. So what is 2021 looking like? Digital marketing is always changing. But last year was a strange … Continue reading Digital Marketing Trends in 2021
Susan Poirier February 4, 2021 In the fast-paced, technology-driven world, the vast part of our day is spent online. Nearly two-thirds of the world’s population utilizes the internet, while the average person spends 144 minutes a day browsing through their social media. While once the medium for friends to connect, social media now forms an … Continue reading 4 Reasons to Make Social Media Part of Your Digital Marketing
Andi Graham February 2, 2021 For years, marketers have been trying to answer an age-old question: how can you most effectively spend your budget in a way that drives maximum audience attention and conversion? The answer, of course, isn’t simple or straightforward. Part of the problem is that nothing in marketing is ever linear. Long-term … Continue reading Short-Term vs. Long-Term Digital Marketing Strategies
Veronica Krieg January 30, 2021 We’re all tired of harping on the negatives of 2020 (because well, there are tons, and it’s all still fresh). But it turns out, the tumultuous year brought us some positives, too. It’s a year that showed us opportunity. The opportunity to be more intentional with your time. To start … Continue reading Why Digital Transformation is Now on the CEO’s Shoulders and What That Means For You in the Contact Center
