Majority Of Consumers Unhappy With Digital Shopping by Charlene Weisler , Op-Ed Contributor, September 14, 2022 As the digital landscape becomes more competitive and complicated, it’s become even more important to monitor all aspects of a digital channel. Contentsquare, in its 2022 Digital Experience Benchmark Report, advised businesses to adopt an expansive and respectful view … Continue reading Majority Of Consumers Unhappy With Digital Shopping
Tag Archives: Digital
How to humanize the digital experience with first-party data
Consumers trust us with their data because they value our brand. In return, we need to make their experience the best possible. Here’s how. Josh Perlstein on September 14, 2022 Let’s be honest: We are the luckiest generation of marketers. Technology has become so deeply integrated into our world, and consumers are more willing to … Continue reading How to humanize the digital experience with first-party data
5 Steps To Grow Digital Commerce
5 Steps To Grow Digital Commerce by Oliver Wright , September 12, 2022 Relationships between brands and consumers are going through one of the most fundamental shifts we’ve ever seen. The number of channels for interacting and transacting with brands is exploding, creating massive disruption. What’s more, consumers expect to be able to move across … Continue reading 5 Steps To Grow Digital Commerce
Artificial Intelligence: Its Advantages in Digital Marketing
Artificial Intelligence: Its Advantages in Digital Marketing Deanna Ritchie / 26 Aug 2022 Artificial intelligence is all about making intelligent machines that can carry out cognitive activities. Once those machines have access to enough data to recognize patterns and trends, their capacity to think like humans will continue to advance. Moreover, artificial intelligence, data, … Continue reading Artificial Intelligence: Its Advantages in Digital Marketing
Why You Can’t Have Digital Transformation Without Sustainability
Why You Can’t Have Digital Transformation Without Sustainability Tiago Ramalho / 22 Aug 2022 With much of the world now focused on the goal of net zero carbon emissions by the year 2050, industry leaders are asking: How can businesses be more sustainable? Sustainability has gone from being a nice to have to a … Continue reading Why You Can’t Have Digital Transformation Without Sustainability
How video SEO can boost your overall digital marketing strategy
Uncovering video opportunities to increase traffic, boost engagement, improve conversions and produce more helpful content. Internet Marketing Ninjas on August 31, 2022 When we talk about creating a video strategy, people usually see it as getting found on YouTube. And for good reason – billions of users access the platform every single month. And … Continue reading How video SEO can boost your overall digital marketing strategy
What new ad-supported streaming TV announcements mean for digital marketers
Most viewers don’t mind ads on streaming services, according to a recent Gartner study. This should be good news for Netflix and Disney+. Eric Schmitt on August 23, 2022 Recent announcements from streaming giants on their intent to introduce lower-cost, ad-supported offerings are shaking up the streaming TV landscape. In a reversal of its initial … Continue reading What new ad-supported streaming TV announcements mean for digital marketers
Digital life insurance took off during COVID-19. Ladder wants to keep the momentum going
By Shalene Gupta August 12, 2022 Jamie Hale, CEO and cofounder of digital life insurance firm Ladder, looks like he’s perpetually smiling. Even when he dives into statistics, there’s a smile tucked into his voice. When Hale was 11, his father passed away unexpectedly. His father’s life insurance policy meant he and his mother … Continue reading Digital life insurance took off during COVID-19. Ladder wants to keep the momentum going
US Justice Department is reportedly poised to sue Google over its digital ad dominance
The Department of Justice sues Google over antitrust concerns Google is accused of “unlawfully maintaining monopolies” around search and search-related advertising. N. Summers @nisummers Jim Young / Reuters We all knew it was coming. Today, the US government’s Department of Justice filed an antitrust lawsuit against Google. The company, which is a part of … Continue reading US Justice Department is reportedly poised to sue Google over its digital ad dominance
Thinking of becoming a digital nomad? Set sail for these 10 best beaches for remote workers
By Shalene Gupta August 05, 2022 Two years after the Great Office Shutdown, so to speak, remote work is growing fast. And with it comes the possibility of picking a home not because it’s close to your office, but because it’s somewhere you want to live—like by the beach, for example, where it’s sunny all … Continue reading Thinking of becoming a digital nomad? Set sail for these 10 best beaches for remote workers
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