Tag Archives: Digital

30 questions to ask a digital events platform vendor

What you should be asking the DEP vendor can depend on your business use case. Pamela Parker on October 7, 2022 If you’ve decided a digital events platform makes sense for your business, spend time researching individual vendors and their capabilities by doing the following: Make a list of all the DEP capabilities you currently … Continue reading 30 questions to ask a digital events platform vendor →

How to decide if you need a digital events platform

Digital Event Platforms

A guide to determining whether a digital events platform can help your organization. Pamela Parker on October 5, 2022 Event marketing has changed radically in the last two years because of the pandemic. It shuttered in-person shows and conferences, forcing brands to use digital events to connect with customers and prospects. This spurred demand for digital … Continue reading How to decide if you need a digital events platform →

What is a digital events platform and how can it help you?

Digital Event Platforms

Digital events platforms let marketers and organizers to plan, deliver and measure the results of digital events either live or on-demand. Pamela Parker on October 4, 2022 The COVID pandemic condensed nearly a decade of digital business transformation into just a few months. Companies in every sector scrambled to adapt to the new realities. Travel … Continue reading What is a digital events platform and how can it help you? →

Majority Of Consumers Unhappy With Digital Shopping

Digital Strategy

Majority Of Consumers Unhappy With Digital Shopping by Charlene Weisler , Op-Ed Contributor, September 14, 2022 As the digital landscape becomes more competitive and complicated, it’s become even more important to monitor all aspects of a digital channel. Contentsquare, in its 2022 Digital Experience Benchmark Report, advised businesses to adopt an expansive and respectful view … Continue reading Majority Of Consumers Unhappy With Digital Shopping →

How to humanize the digital experience with first-party data

Digital Experience

Consumers trust us with their data because they value our brand. In return, we need to make their experience the best possible. Here’s how. Josh Perlstein on September 14, 2022 Let’s be honest: We are the luckiest generation of marketers. Technology has become so deeply integrated into our world, and consumers are more willing to … Continue reading How to humanize the digital experience with first-party data →

5 Steps To Grow Digital Commerce

Digital Commerce

5 Steps To Grow Digital Commerce by Oliver Wright , September 12, 2022 Relationships between brands and consumers are going through one of the most fundamental shifts we’ve ever seen. The number of channels for interacting and transacting with brands is exploding, creating massive disruption. What’s more, consumers expect to be able to move across … Continue reading 5 Steps To Grow Digital Commerce →

Artificial Intelligence: Its Advantages in Digital Marketing

Artificial Intelligence

Artificial Intelligence: Its Advantages in Digital Marketing Deanna Ritchie / 26 Aug 2022 Artificial intelligence is all about making intelligent machines that can carry out cognitive activities. Once those machines have access to enough data to recognize patterns and trends, their capacity to think like humans will continue to advance. Moreover, artificial intelligence, data, … Continue reading Artificial Intelligence: Its Advantages in Digital Marketing →

Why You Can’t Have Digital Transformation Without Sustainability

Digital Transformation

Why You Can’t Have Digital Transformation Without Sustainability Tiago Ramalho / 22 Aug 2022 With much of the world now focused on the goal of net zero carbon emissions by the year 2050, industry leaders are asking: How can businesses be more sustainable? Sustainability has gone from being a nice to have to a … Continue reading Why You Can’t Have Digital Transformation Without Sustainability →

How video SEO can boost your overall digital marketing strategy

Digital Marketing Strategies

Uncovering video opportunities to increase traffic, boost engagement, improve conversions and produce more helpful content. Internet Marketing Ninjas on August 31, 2022 When we talk about creating a video strategy, people usually see it as getting found on YouTube. And for good reason – billions of users access the platform every single month. And … Continue reading How video SEO can boost your overall digital marketing strategy →

What new ad-supported streaming TV announcements mean for digital marketers

Streaming Services

Most viewers don’t mind ads on streaming services, according to a recent Gartner study. This should be good news for Netflix and Disney+. Eric Schmitt on August 23, 2022 Recent announcements from streaming giants on their intent to introduce lower-cost, ad-supported offerings are shaking up the streaming TV landscape. In a reversal of its initial … Continue reading What new ad-supported streaming TV announcements mean for digital marketers →