by Niels Footman February 8, 2016 Follow @NielsFootmanFebruary 8, 2016 Two bits of received wisdom echo around the world of marketing: It’s almost impossible to meaningfully differentiate commoditised products. In heavily regulated industries, you can’t be truly distinctive or creative. But how true are they? EXHIBIT 1: Apple Among a vast swathe of the world’s … Continue reading How to Differentiate in Finance Using Values-Based Content Marketing: 6 Case Studies
Anna RodriguezAugust 18, 2015 “Nobody remembers who came in second.” Peanuts creator Charles Schulz certainly knows a thing or two about winning. Or losing. One thing he and other go-getters agree on is that coming in second doesn’t make you less of a loser. Or shall we say second place is a first place loser? … Continue reading How To Differentiate Social Media Page Winners From Second Place Finishers
Ioana LupecAugust 16, 2015 As the ecommerce market has evolved, customers have become more and more aware of the companies attempts to fulfill their needs and make them happy. Nowadays, customers are not looking for a plain shopping experience because they buy with their heart and soul, and they want to be surprised. Considering these … Continue reading 3 Tips On How To Differentiate In Ecommerce
Mike MoranMay 27, 2015 While I usually preach differentiation to large businesses, I also work with a lot of small businesses in my workshops and online courses. Seems like lately a bunch of small businesses decided to get serious about digital. And some of them aren’t always happy about my advice, because their differentiation has … Continue reading Differentiate or Die! The Digital Marketing Curse.
Rick Whittington December 30, 2014 If you tried to research website design companies using a search engine, your search would return a lot of different companies. It’s hard to pick out the bad designers from the commonplace. And even more concerning, it can be tricky to distinguish “okay” web design companies from truly exemplary … Continue reading 12 Things That Differentiate The Best Web Design Companies
