Travis BalinasJune 5, 2015 LinkedIn has long been a powerful tool for professional networking. When used correctly, it can make meaningful connections with others in your industry, as well as past and present clients. However, if you don’t know how to use LinkedIn to its full potential, you could be missing out on its advantages … Continue reading 6 LinkedIn Mistakes You Didn’t Know You Were Making
Randall BeardMarch 26, 2015 After twenty plus years at Procter & Gamble and American Express, I was ready to graduate to a big CMO role at UBS. And, like everyone who steps up into the big marketing leadership role, I thought: At last. Now I can put into action everything that I’ve learned about advertising … Continue reading Everything I Wished I Had Known About Advertising and Media as a CMO, but Didn’t
Isabel WiliamsMarch 18, 2015 Social media is in constant flux and the only strategy for grasping its changing character lies in detailed research. The more we measure consumer behaviors, the more we can find out about how our audiences use social networks to interact with brands – and this knowledge, translated with the help of … Continue reading 10 Things About Social Media That You Probably Didn’t Know
Justin WilsonMarch 3, 2015 Earlier this week, Bradley Horowitz, one of Google+’s key architects and a Google VP, announced that he has been appointed as head of Google’s Photos and Streams products. It is strongly implied that these are not additional features to Google+, but two new products which will effectively replace Google+. But how … Continue reading Google+ Didn’t Work
Business.comFebruary 10, 2015 Business revolves around finding ways to spend less and make more without sacrificing quality. One of the most valuable things you have is your time. It’s the one thing that cannot be replaced. So as much as possible, you need tools that will make your business tasks easier or at the very … Continue reading Video Conferencing is the Solution You Didn’t Know You Needed
“Don’t be evil” isn’t even Google’s actual mission statement. By Chris Gayomali “Don’t be evil” was never part of Google’s mission statement, but the motto has been something of a guiding light for the company as it expanded from a tiny search engine into a $380 billion firm specializing in everything from robotics to … Continue reading Google Didn’t Actually Say It Was Ditching “Don’t Be Evil”
