BJ KitoJune 15, 2015 For many companies (large and small alike) the root philosophy behind a website has traditionally been rather unfortunate. A web presence has been viewed as nothing more than a validation tool. For “great” companies who are “doing it well,” a website is leveraged as a place for customers to engage, transact, … Continue reading Turning Your Website Into A Customer-Loyalty Development Channel
Lauren ThomsonMay 28, 2015 In a world of technology and social media, customer interaction can either make or break your marketing strategy. Today, protecting your brand now means solid social customer service practices across your helpdesk, front line, and all levels of your operation. The Power Of Social Media Social media drives the way people … Continue reading Why Social Customer Service Is Crucial For Brand Development
Brooke BallardMay 13, 2015 You may know who your customers are. But do you know who your potential customers are? Have you worked on audience development? We hear things like: “Find out want your customer wants and then sell them that!“ But is it really that easy for businesses to snag sales? If you were … Continue reading 3.5 Steps To Better Audience Development
Jamie NicholMay 11, 2015 As a company, you want your employees to be invested in your goals. You want them to get excited about your successes, and feel motivated to improve your products, contribute to your workplace culture, and be an active part of the company community. Your employees will not be as apt to be invested … Continue reading 3 Ways to Foster Professional Development in the Workplace
Tim AsimosApril 25, 2015 Selecting the right web design partner for your firm’s website redesign can be a challenging task. While proposals play a role in the process, interviewing and asking the right questions can provide you with the insight needed to better inform your selection decision. In no particular order, we’ve come up with … Continue reading 15 Questions to Ask Before Hiring a Web Design and Development Partner
Darleen DeRosaMarch 18, 2015 Most companies understand the benefits of leadership training and development programs. In fact, in a recent survey of more than 500 executives, 27 percent of those who said their company was “currently winning in the market” attributed that success to great leadership, while another 25 percent credited powerful and distinct capabilities. Unfortunately, … Continue reading Measuring the ROI of Leadership Development
Teresa SliderFebruary 26, 2015 In professional services marketing, it’s likely that at one time or another, many of your clients discovered your firm through face-to-face networking. The importance of networking has not gone away. However, as digital marketing has outgrown traditional marketing in certain ways, social media platforms have revolutionized networking by providing online venues for building … Continue reading How to Use LinkedIn for Business Development
Steve HammFebruary 13, 2015 If you don’t already have a website, there are many good reasons for starting one. Nowadays, most people use the internet as a source of products as well as information. If they need to buy something or just figure out something, they turn to the internet first. Improve Your Customer’s Buying … Continue reading Sell Products and Provide Information via Website Development
Kris SpisakJanuary 30, 2015 The meaning of a successful website has evolved over the years. Today, it means having well-written code, an appealing visual experience, and content that truly connects with its intended audience. Being present is not enough to build a powerful online presence; therefore, businesses of every size need to make sure their … Continue reading Today’s Essential Web Strategy: The Total Integration Of Development, Design, And Content
Sabel HarrisJanuary 14, 2015 On Wednesday, Zvi wrote about how we don’t just try to find as many customers as possible — really, we’re looking for the right customers. And this all-star customer is committed to learning and using Contactually. They hold themselves accountable in order to get the most out of Contactually, and establish … Continue reading 5 Ways to Integrate New Services Into Your Routine (Or Your Users’)
