Reeyaz HamiraniApril 3, 2015 Advances in marketing technology and databases have fundamentally changed how businesses learn about consumers and maintain relationships with their customers. The more brands are able to understand about their customers on a granular level, the more effective they are at marketing to said customers. This granular level of understanding is achieved … Continue reading 8 Terms Every Business Should Know When Developing a Customer Identity Management Strategy
Lukas HardonkMarch 20, 2015 Social media is all about content. Whether you’re a business owner or not is irrelevant — content is what you go on social media to see. When it comes to being a business on social media, the amount of effort you put into content creation is much greater. It comes down … Continue reading 4 Tips for Developing Effective Social Media Content
Leslie TruexMarch 7, 2015 Aristotle is quoted as saying, “We are what we repeatedly do. Excellence, then, is not an act, but a habit.” But those habits can work in reverse, in which they work against excellence instead of for it. In essence, where you are in your life is the result of what you … Continue reading Developing New Habits For Success
John W HayesFebruary 25, 2015 I’m very fond of the saying, “People do business with people they like.” But just because we want people to like us, doesn’t mean we cannot play hardball every now and again. The words “passive” and “marketing” do not sit well together for companies ambitious for growth. It’s time to … Continue reading Email Marketing – Developing More Aggressive Subscription Strategies
Marisa SmithJanuary 19, 2015 Did you have a good holiday? Got some well-deserved rest and relaxation with your family and friends? Managed to break your email and texting addiction for a few days? Well, it’s time to shake off the “Egg Nog Fog” and get back in the swing of things! The best way to start … Continue reading 14 Tips for Developing Your 2015 Sales and Marketing Strategy
By Kenna Griffin, Published November 9, 2014 Too many news agencies are doing it wrong, even at the ever-connected collegiate media level. That’s right, I just wrote that Millennial news staffs are failing and social media. At least a lot of them are. Pretty brave, huh? Student journalists are publishing news, then using social media … Continue reading Developing Crazy Successful Content Promotion
