Sylvia Foerster — January 5, 2019 — January 5, 2019 Web design is an ever-evolving field; technology is constantly changing; and we as designers and developers need to have our fingers on the pulse of what’s happening in the industry. Discerning between a passing fad and an industry trend is what keeps your website from … Continue reading 2019 Web Design Trends
Kevin George — January 5, 2019 Follow @imkevin_monk — January 5, 2019 User experience is what dictates the modern consumer domain. People are attracted to brands that provide an excellent user experience. In order to provide a good user experience, it is important to make the user feel valued and comfortable. There are two ways … Continue reading Email Design Hacks: Creating a Functional Email Experience
Cody Michaels — December 27, 2018 — December 27, 2018 It seems irrelevant – particularly in the context of your written content – but your blog’s design might be losing you customers. Think about if you landed on a new company’s blog and, even though it updates regularly, it looks like it was designed in … Continue reading How to Write with Authority Part 5: Blog Design
Jessica Kornfeind — December 10, 2018 Follow @JesKorn — December 10, 2018 Attracting new clients is one of the biggest challenges for small business owners. One of the first items that comes to mind when thinking how to find new clients is a company’s brand. What’s the best way to make sure your business sticks … Continue reading 5 Ways To Make Your Small Business Memorable With Design
Michael Lyons — November 26, 2018 — November 26, 2018 If you’ve ever launched a website, you know that Murphy’s Law does in fact exist: anything that can go wrong, will go wrong. From small grammar mistakes to plugins that make the site inaccessible, you must be prepared to troubleshoot both the expected and unexpected. … Continue reading Website Design, Content & Functionality Checklists
Kris Spisak — November 7, 2018 Follow @MidloWeb — November 7, 2018 You know that understanding your target audience is an essential piece of building a powerful website, but targeting that audience is not just a consideration of the device being used. Age-responsive design takes User Experience (UX) to the next level. Video games fluctuate … Continue reading Time to Think Age-Responsive Design
When you focus on tuning one campaign KPI, you inevitably affect the others. It’s an imperfect world where you must be aware of the tradeoffs you’re making. Chuck Moran on October 22, 2018 Crafting the right digital strategy to hit your ultimate marketing goal is a balancing act. You need to vet platforms, allocate … Continue reading When it comes to campaign design and measurement, many sizes fit all
Ronald Dod — October 15, 2018 Follow @Visiture_Search — October 15, 2018 The checkout page is one of the most important pages on any retailer’s eCommerce site. It’s the final hoop visitors have to go through in order to make a purchase. You can make this an easy or difficult process depending on your user … Continue reading How to Use UX Design to Optimize Your Checkout Page
Analyst Tony Byrne told attendees at a MarTech Conference workshop that marketers should build testing into their vendor selection processes and ‘go beyond the demo.’ Robin Kurzer on October 2, 2018 Tony Byrne thinks that technology should not slow marketers down. But, he says, many marketers feel just that. “Getting the right technology isn’t … Continue reading Building your martech stack: Try design thinking to identify the right solutions
Pavel Bukengolts — September 19, 2018 — September 19, 2018 Metrics aren’t usually the the first thing that come to mind when you think about design, and performance data is more commonly associated with marketing or business analysis. But in reality, quantitative data is at the heart of mobile design. Whether you want to optimize … Continue reading The 5 Mobile Design Metrics that Matter Most
