Rachel WinsteadOctober 2, 2015 People don’t just scan product descriptions on Amazon or your website. They look at them like a set of specs on a new car. Consumers want to know the details that make your broom better than the 500 other brooms available for purchase, and they need to be able to gain … Continue reading 10 No-Nos for Your Brick and Mortar Store’s Online Product Descriptions
Kim SpeierJuly 13, 2015 One of the most important, and potentially most difficult, parts of managing an ecommerce website is writing informative and persuasive product descriptions. You have to create an experience online that makes the shopper feel as educated and comfortable with making a purchase as they would in a retail store – and … Continue reading Drive Sales Through Effective Product Descriptions
Ashley RobinsonJune 17, 2015 Following President Obama’s directive to “modernize and streamline” white collar overtime exemption regulations, the Department of Labor is poised to release changes to the FLSA any day now. Experts are urging HR professionals to prepare by scrutinizing the validity of their job descriptions. The administration has yet to release the details … Continue reading FLSA Changes Are Coming! Are Your Job Descriptions Ready?
Katey FerenziJune 14, 2015 Every time you type something into a search engine, the results you receive are a result of a series of title tags and meta descriptions. For online brands, it’s critical to properly customize and brand these tags. After all, they are essentially your organic search advertising offering, and you want them … Continue reading Off-site Branding 101: How to Optimize Title Tags and Meta Descriptions to Generate Increased Traffic
Danielle MeadApril 7, 2015 Ecommerce manager and online store owners often ask about product descriptions. What should they say? How long should they be? What format is best? It’s no wonder they are worried — the quality of a product description can make or break a sale, especially if it doesn’t include the information a … Continue reading The One Formula You Need To Write Product Descriptions That Sell
Chris GlitheroFebruary 9, 2015 What does it matter that your products are the proverbial bee’s knees if your product descriptions aren’t the cat’s pyjamas? Unlike in a bricks and mortar shop where people can hold it, touch it and perhaps even try it out, in the brave new world of ecommerce, people can only go … Continue reading Make Your Product Descriptions the Lynchpin of Your Online Success
Daniel Pishock December 23, 2014 The dawn of 2015 is officially upon us and with it comes a slew of blog posts speculating on, what SEO will look like in 2015. And although it is too early to tell what 2015 will officially mean to organic search traffic, we can be certain that if … Continue reading Meta Descriptions: Why They Still Matter.
Mickie E Kennedy December 6, 2014 You’ve made sure to open up Facebook, Twitter, Pinterest, and other social media accounts you know will grow your business. You know these accounts will enhance your PR efforts by connecting you with millions of people around the world. However, while you were right in starting up these … Continue reading Why Descriptions Of Your Social Media Accounts Are Important
