Dentsu Will Use AI To Reverse Engineer Entire Media-Planning Process by Laurie Sullivan , Staff Writer @lauriesullivan, August 12, 2024 AI supports processes ranging from the brief to audience development and planning, but with help from artificial intelligence (AI) Dentsu will do more. The company plans to re-engineer the media-planning process and allow its developers to … Continue reading Dentsu Will Use AI To Reverse Engineer Entire Media-Planning Process
Microsoft, Dentsu Strengthen AI Innovation Partnership by Laurie Sullivan @lauriesullivan, July 26, 2023 Dentsu Group has launched enterprise-wide access to Microsoft Azure OpenAI technologies. The deal, announced Wednesday, will allow employees to develop solutions for clients based on artificial intelligence (AI). The news comes one day after Microsoft reported that revenue rose 8% year-over-year in … Continue reading Microsoft, Dentsu Strengthen AI Innovation Partnership
Dentsu, Cinch Partner On Dynamic Creative Optimization by Karlene Lukovitz @KLmarketdaily, June 15, 2023 Dentsu has selected dynamic ad-serving and personalization platform Clinch as its global partner for offering dynamic creative optimization (DCO). The offering includes complete access to Clinch’s SaaS platform and Flight Control, an omnichannel campaign activation platform that streamlines the launch and … Continue reading Dentsu, Cinch Partner On Dynamic Creative Optimization
70.3% Of Dentsu Survey Respondents Unaware Of Web3 by Laurie Sullivan , Staff Writer @lauriesullivan, April 14, 2023 Dentsu released findings of a Web3 consumer online survey conducted in November 2022 that reveals the extent to which people are unaware of Web3 in Japan — a country known for its knowledge of technology. The survey of … Continue reading 70.3% Of Dentsu Survey Respondents Unaware Of Web3
Dentsu Deploys ‘Attention Metrics,’ Begins Transacting On It by Joe Mandese @mp_joemandese, April 13, 2022 Dentsu International has quietly begun to integrate so-called attention metrics into both its media planning and buying systems and has begun transacting media buys based on it, the agency’s Chief Investment Officer disclosed during an Advertising Research Foundation panel discussion … Continue reading Dentsu Deploys ‘Attention Metrics,’ Begins Transacting On It
