Tag Archives: Definition

Customer-Centric Strategy: Definition and Benefits

Josh Ho — November 27, 2019 Being customer-centric is more important than ever before. The internet levels the playing field for feedback on how businesses treat customers. With review sites, social media, screenshots, live streaming, and mobile video, a business can’t hide from a bad customer experience. This change in itself is not a reason … Continue reading Customer-Centric Strategy: Definition and Benefits

What Exactly Is Agile? A Definition of Agile Project Management

Andrew Conrad — May 5, 2018 — May 5, 2018 In 2001, at Utah’s Snowbird ski resort, 17 software developers got together and produced the groundbreaking Agile Manifesto. It was meant to streamline the software development process by de-emphasizing inefficient practices such as heavy documentation, excessive meetings, and rigid adherence to process. There’s no way … Continue reading What Exactly Is Agile? A Definition of Agile Project Management

Program Management: Definition, Roles, Responsibilities, and Resources

Esther Cohen — October 31, 2017 — October 31, 2017 If you’ve been reading this blog, you’re likely familiar with project management and everything it involves. Program management is something similar, yet very different. In a nutshell, program management is the management of different but related projects. When you have multiple projects connected to each … Continue reading Program Management: Definition, Roles, Responsibilities, and Resources

Publishers need a new definition of UX: From ‘user experience’ to ‘user expectation’

If advertisers want to combat ad blocking, they need to start thinking of user expectation as the new UX and considering how that translates to native formats, believes contributor Casey Wuestefeld. Casey Wuestefeld on September 28, 2017   The rise of ad blocking has placed new emphasis on creating ads which preserve the user experience. … Continue reading Publishers need a new definition of UX: From ‘user experience’ to ‘user expectation’

Realize your definition of success: an eBook for today’s marketers

Three different marketers, three unique paths to success No two businesses are alike. Your products, services, goals, perspective and definition of success are undoubtedly unique. Your marketing should be, too. So why are so many marketing solutions inflexible and one-size-fits-all? Here at the Bing Network, we’re committed to helping each of our customers – no … Continue reading Realize your definition of success: an eBook for today’s marketers

Job Satisfaction Definition: Why Most Managers Get It Wrong

by Jacob Shriar November 10, 2015 Follow @jacobshriarNovember 10, 2015 There’s no clear definition for job satisfaction. When you think about how important employee satisfaction is, the fact that there’s no universally clear definition is a huge problem. I want to put an end to this once and for all and establish a definition that … Continue reading Job Satisfaction Definition: Why Most Managers Get It Wrong

A New Definition For Marketing: Lessons From MyFitnessPal

Columnist Sanjay Dholakia says marketers should take a page from MyFitnessPal, which has crafted its marketing strategy to think about users throughout the customer journey and across all channels. Sanjay Dholakia on September 8, 2015 One of the great privileges of my job is the opportunity to meet smart CMOs and growth marketers on a regular … Continue reading A New Definition For Marketing: Lessons From MyFitnessPal